Age, race and gender influence kids and teens beverage choices

This analysis suggests that carbonated soft drinks are not solely responsible for the increased numbers of overweight children and adolescents.

The research showed that boys in the 90th percentile of consumption drink 3.7 (12 oz.) cans of regular carbonated soft drinks per day. "While some individuals may consume large amounts of carbonated soft drinks and/or fruit drinks, it does not appear to be the typical consumption pattern. Moreover, the reasons for consuming larger than average amounts of these beverages should be explored, especially among children and adolescents who are engaged in strenuous physical activity.

"Careful monitoring of children's beverage intake is nevertheless warranted because caloric contributions must be balanced with energy expenditure. In addition, consumption of milk should be encouraged through continuation of strong promotional efforts, but most importantly, through parental role models. But policies aimed at curtailing consumption of carbonated soft drinks and fruit drinks are impermanent solutions that will fail to coerce children and adolescents, in particular, to reject soft drinks," they concluded.

The full paper can be purchased (obtained free by press) from the publisher of International Journal of Food Science and Nutrition or go to http://www.biosciencearena.com for a link to the paper.

This research was presented at Federation of American Societies for Experimental Biology, San Diego, CA, April, 2000 and was supported by an unrestricted research grant from the National Soft Drink Association. In accordance with the policy of the Center for Food and Nutrition Policy at Virginia Tech, the sponsor had no control or input into the design, methodologies, data, analysis, results, conclusions, or the decision to publish this study.


Contact: Jeff Nedelman
Strategic Communications

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