Applied Biosystems launches Assays-on-Demand SNP genotyping and gene expression products

at http://www.allsnps.com.

Product Components

All the Assays-on-Demand products are optimized for use on the ABI PRISM 7900HT, 7700, and 7000 Sequence Detection Systems. These ready-to-use assays provide accurate, reproducible data, and provide researchers with the ability to screen a greater number of targets faster, easier and more cost-effectively.

The Applied Biosystems Knowledge Business

As announced on April 22, 2002, Applied Biosystems became the exclusive distributor of the Celera Discovery System online platform and began integrating data with information from other genomic databases to be marketed by the Applied Biosystems Knowledge Business. The Knowledge Business is focused on generating value to life science customers through products and services with high information content that support improved experimental research workflows. In addition to the Assays-on-Demand products, the Knowledge Business also offers the Assays-by-Design service, a line of custom-made assays where researchers supply the desired target and Applied Biosystems designs and manufactures the assays. The Assays-by-Design service uses Applied Biosystems' proprietary software algorithms to customers' unique target sequences to yield an optimal assay design.

Sophisticated Online Ordering System

The Assays-on-Demand products can be ordered through the recently enhanced Applied Biosystems e-commerce site at http://store.appliedbiosystems.com/. Developed in collaboration with Celera Genomics, this web interface offers a choice of powerful search options that enable researchers to quickly identify the assays relevant to their research. Search options include key words, chromosomal location, molecular function, and batch ID searches that allow one to import a file of many targets to search simultaneously. Customers are provided with Celera, RefS

Contact: Lori Murray, Applied Biosystems
Porter Novelli

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