HOME >> BIOLOGY >> NEWS
Birds and humans have similar 'shopping' habits

Feeding birds display similar habits to human consumers shopping for food, according to research published in the current edition of Proceedings of the Royal Society.

A two-year study has discovered it is possible to influence hummingbirds' choice of food by changing the options available to them, in the same way supermarkets can manipulate customers' preferences by clever positioning of products.

The study is published in the current edition of Proceedings of the Royal Society. Dr Melissa Bateson, of the School of Biology, University of Newcastle upon Tyne, and a member of the research team, said the findings shed new light on the way animals, including humans, make 'consumer' choices - and are therefore likely to be of use to marketing theorists as well as naturalists.

The technique can also potentially be applied to conservation projects, such as those focused on protecting certain species of flower, said Dr Bateson, a Royal Society Research Fellow, who will present the findings of this and other projects at a symposium in Berlin next week.

The research team, comprising animal behaviour experts from the Universities of Newcastle upon Tyne and Edinburgh in the UK and the University of Lethbridge, Canada, repeated an experiment on hummingbirds originally carried out by marketing experts on humans. This showed that supermarkets influenced the choices of around a third of shoppers when they changed the range of products open to them.

Central to the experiment was getting consumers to choose between two competing brands and then seeing how the introduction of a new product altered their choice. It found that, after introduction of a carefully selected 'decoy' product which enhanced the attractiveness of the 'target' brand the one supermarkets wanted shoppers to buy - around a third of customers' switched their preference accordingly. The marketing experts called this the 'Asymmetrically Dominatedant Effect'.

Dr. Ba
'"/>

Contact: Melissa Bateson
melissa.bateson@ncl.ac.uk
44-191-222-5056
University of Newcastle upon Tyne
20-May-2003


Page: 1 2 3

Related biology news :

1. Birds show superior listening skills
2. Birds use herbs to protect their nests
3. Birds do it. Bugs do it. But why dont we?
4. Chemical evidence proves the old adage, Birds of a feather flock together
5. Birds of prey spiralling to a kill
6. Birds beware! Pinecones armed and dangerous
7. Fossil Footprints Show Foot-Movement Similarity In Dinosaurs And Birds
8. Urban Ecology Study Watches Birds On The Web
9. Coastal Birds "Feel" Their Prey Under The Sand
10. At Night, Birds May Review The Songs They Learn During The Day
11. Exotic Species, Migratory Birds, Sea Level Rise, Wetlands, And Contaminants...USGS Scientists Discuss Innovative Chesapeake Bay Restoration Studies

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:12/5/2018)... ... December 04, 2018 , ... The new ... in the development of innovative solutions for which high-speed imaging is a necessary ... microfluidics to industrial machinery and instrumentation, allowing partner companies to dedicate their resources ...
(Date:11/27/2018)... ... November 27, 2018 , ... Earthres Group, ... as Chief Operating Officer (COO). Dave joins the executive leadership team at ... internal functions. Dave will also serve in a key strategic role by ...
(Date:11/27/2018)... ... November 27, 2018 , ... Victrex has designed a ... a broader range of usage temperature compared to existing polymers such as PCTFE. ... VICTREX CT™ 200 for dynamic sealing applications where gases such as LNG* are ...
Breaking Biology News(10 mins):
(Date:11/7/2018)... ... November 07, 2018 , ... Since September of this year, ... of the adult tissue stem cell counting problem in stem cell medicine and ... intensifying this effort with new educational publications and presentations at clinical trial supply ...
(Date:11/6/2018)... Nev. (PRWEB) , ... November 06, 2018 , ... ... native mobile app for clinical trial data collection and management. TrialKit ™, ... users with compatible generation devices can quickly and easily sign in to the ...
(Date:11/5/2018)... ... November 05, 2018 , ... USARAD Holdings Inc., the leading ... several healthcare VC firms announces at Distributed Health 2018 conference November 5-6 (Nashville, ... tokens and obtaining its first radiology interpretations, one of the first known true ...
(Date:11/5/2018)... (PRWEB) , ... November 05, 2018 , ... ... for access to 2Blades’ Transcription Activator Like (TAL) effector code technology for applications ... commercial uses of the technology in plants. Since its discovery in 2009, the efficacy ...
Breaking Biology Technology:
Cached News: