Consumerism, e-commerce and biotechnology to cause changes in health system over next decade, says PricewaterhouseCoopers study

Cambridge, Mass., Oct. 28, 1999 - Consumerism, e-business and genetic mapping will bring about disruptive changes in the way U.S. healthcare is provided and paid for in the 21st Century, according to PricewaterhouseCoopers' HealthCast 2010: Smaller World, Bigger Expectations report released today at the PricewaterhouseCoopers Thought Leadership Forum in Cambridge, Mass.

"Dynamic forces will threaten the status quo of U.S. healthcare providers, insurers and the government, but also will create exciting opportunities for improved quality of care, greater efficiencies and e-business," says Woodrin Grossman, chairman of the healthcare practice, Americas Theatre, for PricewaterhouseCoopers.

To compile the report, PricewaterhouseCoopers, the world's leading professional services organization, interviewed and surveyed 400 thought leaders and healthcare executives in the U.S., Europe, Canada and the Pacific Rim to determine the factors shaping the future of healthcare. Those surveyed were top executives from hospital systems, physician groups, insurers, government, insurers, employers and medical supply vendors. HealthCast 2010 represents an unusually candid account of future risks, but also provides solutions and action steps for healthcare organizations entering the new millennium, Grossman notes.

E-Business, Electronic Medical Records and Online Doctoring

The penetrating impact of the Internet will recast the distribution, financing, speed and production of traditional medical products and services as well as creating increased competition for capital investments.

"The Internet gives the advantage of speed over size and bureaucratic healthcare organizations could fail in this race to smaller, adaptive entrepreneurial ventures. We foresee new types of business models such as virtual medical records warehousing or insurance products through the Internet," says David Chin

Contact: Karen Metropulos
Porter Novelli

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