New York August 4, 2004 Results of a new survey released today by iVillage reveal insights into how moms select and interact with their baby's pediatrician. According to the survey, mothers today view their pediatrician as a "parenting partner" rather than solely a healthcare provider. This view has evolved over time with many of today's moms looking to their pediatricians to act as "partners" and "counselors" in caring for their children.* Moms today also place a great deal of importance on the selection process of their baby's pediatrician, with many interviewing pediatricians before selecting the one that's right for their family. Interestingly, nearly four-in-ten first-time expectant mothers (38 percent) selected their pediatrician prior to even becoming pregnant. iVillage, a leading women's media company and the number-one women's community online, commissioned the survey to explore the relationship between mothers and pediatricians.

iVillage Editor-in-Chief Kellie Gould said, "The relationship between a mother and her child's pediatrician is a powerful partnership that spans many years. We were pleased to learn that mothers today view their baby's doctor as a true partner. It's also encouraging to see that many moms are being so thorough when it comes to choosing a pediatrician. This is true of mothers today more so than any other generation."

According to the survey, 25 percent of mothers interview pediatricians before choosing a physician for their child.

In selecting a pediatrician, personality was a top consideration for moms (74 percent), second only to health insurance coverage (82 percent). In addition, more than half (51 percent) of mothers surveyed rated a doctor's compatibility with their own parenting objectives and philosophy of care as an important factor in choosing a physician for their baby. On average, moms interview between two and three pediatricians before making a selection. Of particular note, moms
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4-Aug-2004

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