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Strategies to boost womens multivitamin use fall short

informational tear sheets to their patients, and an additional 12 percent said that they did not know about the materials," Lawrence says.

"The success of the provider education intervention was dependent on changing the behavior of both the individual member and the individual health care provider. Doing both things simultaneously is clearly a major challenge and was not accomplished by this intervention," she adds.

Only 30 percent of the pharmacists who responded to the follow-up survey said they spent at least 30 seconds discussing vitamins with a customer, while 12 percent said the refrigerator magnet encouraged new vitamin sales.

"More studies are needed to identify successful ways to increase the use of vitamins containing folic acid among women who may become pregnant, and to determine what proportion of neural tube defects occurs from inadequate folic acid consumption since the U.S. food supply was fortified with folic acid in 1998." Lawrence says.

The study was supported by the Centers for Disease Control and Prevention.


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Contact: Mike Byrne
626-405-5528
Center for the Advancement of Health
30-Jun-2003


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