The UV advantage

NEW YORK, N.Y. . . (May 18) . . . After 30 years of research and the publication of more than 200 peer-reviewed journal articles, many in the three most prestigious medical journals in the world -- The Lancet, The New England Journal of Medicine and The Journal of the American Medical Association -- Dr. Michael F. Holick, a professor of medicine, physiology, and biophysics at the Boston University School of Medicine, is directly challenging the conventional thinking of the medical establishment by demonstrating how moderate exposure to sun has powerful health benefits in his new book, The UV Advantage, available in bookstores nationwide today. Dr. Holick is considered by many to be one of the nation's foremost authority on vitamin D.

Dr. Holick said, "Today we face what is in fact a 'medically significant' epidemic of vitamin D deficient people. Forty to sixty percent of Americans are seasonally or chronically vitamin D deficient. Many who practice dermatology and their supporters in the sunscreen industry have scared the public right out of the sun, the best way to produce the vitamin D the body needs. These 'naysayers' have ignored the mountain of peer-reviewed science that demonstrates moderate exposure to natural or artificial sunlight has a powerful beneficial impact on health. Simply put the American Academy of Dermatology and the sunscreen industry have their heads buried in the sand," Holick said.

Other leading medical experts agree with Dr. Holick's expertise. Robert P. Heaney, M.D., Professor of Medicine at John Creighton University has said, "Dr. Holick provides a much-needed antidote for the scare tactics of the skin mafia."

John S. Adams, M.D., Firestein Professor of Medicine and Director, Bone Center at Cedars-Sinai Medical Center and UCLA School of Medicine said, "With The UV Advantage, Dr. Holick provides the clinical community with the first balanced, unbiased view of the benefits and dangers of sunlight exposure in the

Contact: Jeff Nedelman
Strategic Communications

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