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Using new FDA regulations, Kellogg takes the lead in promoting heart-health benefits of folic acid

y Choice® Low Fat Granola with Raisins and Healthy Choice® Mueslix®.

"Kellogg Company's decision to put a structure/function claim on these cereals demonstrates the leadership a major food company can provide in communicating nutrition science to the public," said Maureen Storey, Ph.D., associate director, Georgetown Center for Food and Nutrition Policy. "Kellogg evaluated the research with the panel, examined other reviews of the research, and translated public policy into a heart healthy message for consumers." The center, with support from Kellogg Company, was responsible for assembling the scientific panel that reviewed the research.

"Kellogg Company has a long-standing tradition of applying the latest research to provide consumers with foods that meet their demand for health benefits as well as taste," said Johnson, Kellogg USA. "In fact, Kellogg pioneered modern health claims when it printed the National Cancer Institute's dietary recommendations on its high-fiber All-Bran® cereal boxes in 1984."

One way folic acid and vitamins B6 and B12 may help promote cardiovascular health is by keeping a normal level of homocysteine in the blood. Homocysteine is an amino acid made in the body, and our bodies use folic acid and vitamins B6 and B12 to further convert homocysteine to other compounds. When people don't get enough of these B vitamins, homocysteine accumulates in the blood and may damage arterial walls.

According to the most recent USDA Continuing Survey of Food Intake by Individuals (CSFII), an estimated 49 percent of American adults do not consume the Recommended Dietary Allowance (RDA) of folic acid from foods. Additionally, nearly 40 percent do not consume the RDA of vitamins B6 and 28 percent have sub-optimal intakes of B12. The Kellogg's® cereals now fortified with 100 percent of the daily values of folic acid, vitamins B6 and B12, provide consumers with a delicious way to meet dietary recommendations for
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Contact: Meghan Parkhurst, M.S., R.D., Kellogg
616-961-3989
Porter Novelli
3-Apr-2000


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