HOME >> BIOLOGY >> NEWS
'Big Brother' eyes encourage honesty, study shows

UK scientists have found a way of making people behave more honestly in an experiment that could aid strategies for tackling anti-social behaviour.

A team from Newcastle University found people put nearly three times as much money into an 'honesty box' when they were being watched by a pair of eyes on a poster, compared with a poster that featured an image of flowers.

The researchers say the eye pictures were probably influential because the brain naturally reacts to images of faces and eyes. It seems people were subconsciously cooperating with the honesty box when it featured pictures of eyes rather than flowers.

They also say the findings show how people behave differently when they believe they are being watched because they are worried what others will think of them. Being seen to co-operate is a good long-term strategy for individuals because it is likely to mean others will return the gesture when needed.

Details of the experiment, believed to be the first to test how cues of being watched affect people's tendency for social co-operation in a real-life setting, are published today, Wednesday June 28, in the Royal Society journal Biology Letters.

An honesty box is a system of payment which relies on people's honesty to pay a specified price for goods or services - there is no cashier to check whether they are doing so.

For this experiment, lead researcher Dr Melissa Bateson and her colleagues Drs Daniel Nettle and Gilbert Roberts, of the Evolution and Behaviour Research Group in the School of Biology and Psychology at Newcastle University, made use of a long-running 'honesty box' arrangement.

This had been operating as a way of paying for hot drinks in a common room used by around 48 staff for many years, so users had no reason to suspect an experiment was taking place.

An A5 poster was placed above the honesty box, listing prices of tea, coffee and milk. The poster also featured an image
'"/>

Contact: Dr. Melissa Bateson
Melissa.Bateson@ncl.ac.uk
191-222-5056
University of Newcastle upon Tyne
27-Jun-2006


Page: 1 2

Related biology news :

1. UCLA AIDS Institute researchers find a peptide that encourages HIV infection
2. Over-use of antibiotics in fish-for-food industry encourages bacterial resistance and disease
3. Equivalent of 2-4 drinks daily fuels blood vessel growth, encourages cancer tumors in mice
4. Study of tropical forests worldwide reveals that nature encourages diversity
5. In Western bluebird as well as human families, accumulated wealth encourages stability
6. Protein prevents tissue injury but encourages tumor growth
7. Calit2 launches prize program to encourage bioinformatics research by UCSD undergraduates
8. Passage of Marin County GMO ban would encourage widespread use of harsh pesticides
9. Passage of GMO ban in San Luis Obispo would encourage use of harsh pesticides
10. Researchers find chemosignal that encourages womens sexual desire
11. Dying cells encourage neighbors to grow

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:8/26/2020)... ... August 24, 2020 , ... Elgia ... inflammatory and fibrotic diseases, today announced that Dr. Stacie Canan has joined the ... Dr. Canan previously served as Executive Director of Global Health at Bristol Myers ...
(Date:8/23/2020)... (PRWEB) , ... August 21, 2020 , ... ... Rigaku Corporation has been published and is now available on the company’s ... X-ray diffraction—serves the X-ray analysis community, presenting current news and crystallographic research. ...
(Date:8/21/2020)... (PRWEB) , ... August 20, 2020 , ... ... that Hassan Movahhed , a Clinical Operations executive with expertise in clinical ... has joined the firm as an Expert Consultant. Throughout his career, Mr. Movahhed ...
Breaking Biology News(10 mins):
(Date:9/1/2020)... ... September 01, 2020 , ... Slone ... companies, has announced the placement of Julianne Averill , CPA, as Chief ... all financial operations and implementing key business strategies to accelerate Alveo’s growth as ...
(Date:8/15/2020)... ... August 13, 2020 , ... True Terpenes , the leading platform ... Advisory Board (SAB) to research the medical potential of terpenes and the potential ... with terpenes. The board is focused on expanding the recently launched line of effects-based ...
(Date:8/12/2020)... Mass. (PRWEB) , ... August 11, 2020 , ... ... $300,000 a year to expand the Facioscapulohumeral Muscular Dystrophy Clinical Trial Research ... in 2021 and 2022. The network is a consortium of academic research centers ...
(Date:8/12/2020)... Mich. (PRWEB) , ... August 12, 2020 , ... ... Group, Inc. (EMMA International), a global leader in FDA compliance consulting has ... the nation’s fastest-growing private companies. The list represents a unique look at the ...
Breaking Biology Technology:
Cached News: