CI partners with responsibletravel.com to promote small scale sustainable tour...( Washington DC (June 29 2006)--Conserv...)

Washington, DC (June 29, 2006)--Conservation International (CI) has entered into a partnership with responsibletravel.com to provide small ecotourism operators a mechanism to market and promote their destinations to consumers and tour operators in order to improve market access for ecotourism enterprises globally.

Responsibletravel.com (RT), an on-line travel agent based in Brighton, England, was launched in 2001 for travelers who want vacations that benefit the environment and local people. The site allows both consumers and tour operators to search an extensive database of ecotourism locations around the world. CI has been working with many local communities creating ecotourism sites in order to help them conserve their environments, however, these smaller locations have lacked a mechanism to market their destinations to the eco-traveler.

"Working with CI, we intend to bridge the gap between the rapidly increasing number of tourists interested in authentic ecotourism and small scale ecotourism ventures that are failing because tourists and the industry are unaware that they exist," said Justin Francis, RT co-founder and managing director.

The principal area of weakness for small scale and remote sustainable tourism ventures lies in marketing and access to travelers and travel agents. Many smaller ecotourism sites have very low booking levels due to this and are either supported by donors or go out of business.

"By partnering with RT, we will be able to provide smaller ecotourism sites with the opportunity to use a branded and well-known mechanism so that they can connect and market their sites directly with eco-tourists and tour operators all over the world," said Neel Inamdar, CI ecotourism business advisor. "CI and RT will be the catalysts to help market conservation and community-based sustainable tourism."

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Contact: Julian Teixeira
j.teixeira@conservation.org
202-912-1454
Conservation International
30-Jun-2006


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