The donation, which will offset the carbon impacts associated with the printing and distribution of SC Johnson's 2005 Public Report, will be used to help fund the Makira Forest Project--protecting three hectares or about 7.5 acres of forest. The project, which is managed by the Wildlife Conservation Society (WCS) in partnership with the government of Madagascar and Conservation International (CI), was created to reduce the deforestation of the Makira forest along with preventing species extinctions, working with the local communities to develop sustainable agriculture, and demonstrating a viable market for some of the forest's ecosystem services.
"SC Johnson again has taken a leadership position by offsetting the carbon emissions from the production of its annual public report," stated Michael Totten, senior director, climate and water at CI. "Through the company's generous contribution, it will help continue this important work and conserve the forests of Madagascar."
This is the second time SC Johnson has partnered with CI's Conservation Carbon program. In 2004, the consumer packaged goods manufacturer helped restore 45 acres of degraded forest in Ecuador's Mache Chundul Ecological Reserve by offsetting the printing and distribution of every SC Johnson Public Report dating from 1991 to 2004.
"As a company, SC Johnson is committed to investing in programs and technology that help preserve the Earth's resources," said SC Johnson Chairman and CEO Fisk Johnson. "In the last year alone, SC Johnson has cut worldwide emissions by 23 percent, reduced fossil fuel use by just over 30 percent and achieved a 7.6 percent reduction in greenhouse gas emissions at our seven top production facilities. In the end, this is about doing what's ri
Contact: Julian Teixeira