WASHINGTON, D.C. (March 27, 2007) The American Society for Microbiology's MicrobeWorld Radio podcast has been named to the 2007 Associations Advance America Honor Roll, a national awards competition sponsored by the American Society of Association Executives & The Center for Association Leadership in Washington, DC.
MicrobeWorld Radio is an educational outreach initiative that revolves around a daily, 90-second podcast series designed to increase public understanding and appreciation of microbiology and the life sciences.
"Podcasting is essentially on-demand media delivered to a user's computer, mp3 player or cell phone, which can then be consumed at the listener's convenience," said Chris Condayan, manager, public outreach for ASM. "We are really excited that organizations such as ASAE are recognizing the power and opportunities this new media technology affords to associations and nonprofits."
Now in its 17th year, the prestigious Associations Advance America Awards program recognizes associations that propel America forward with innovative projects in education, skills training, standards setting, business and social innovation, knowledge creation, citizenship, and community service. Although association activities have a powerful impact on everyday life, they often go unnoticed by the general public.
"MicrobeWorld Radio truly embodies the spirit of the Associations Advance America campaign. It is an honor and an inspiration to showcase this activity as an example of the many contributions associations are making to advance American society," remarked Associations Advance America Committee Chair Charles A. McGrath, CAE, managing partner, client services at Bostrom Corporation.