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We can manipulate altruistic behaviour with a pair of fake eyeballs because ancient parts of our brain fail to recognise them as fake, he says.

He believes that strong reciprocity is an illusion because even though volunteers are told they will never meet the other players again, our brains are not geared up for that degree of anonymity because humans evolved in small groups. Altruism expert Daniel Fessler at the University of California, Los Angeles, agrees. "Our mental architecture is just not used to the modern environment."

Charities and taxmen could even exploit the Kismet effect. Next time you click on a charity's gift page you may just see Kismet's dopey eyes staring back at you as you are overwhelmed by an uncontrollable urge to give.


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16-Mar-2005


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