research at their peril. It is clear that consumers care greatly about the environmental impacts of the seafood they eat, and are willing to pay more to ensure the fish they consume isn't harming the oceans, " says Oliver Knowles, Greenpeace UK Oceans Campaigner. For information on Greenpeace's retailer campaign visit http://www.greenpeace.org.uk/oceans/supermarkets/

"These findings are very encouraging because they show that when retailers and consumers are given adequate information, they are quite willing to alter their purchases in favor of sustainable seafood," said Bernadette Clarke, Fisheries Officer at the Marine Conservation Society. For more information on the MCS's Good Fish Guide visit http://www.fishonline.org/.

"Consumers have the power to tell the fish suppliers what they want and this study shows that they want nothing less than sustainable seafood," said Katherine Short, Fisheries officer for WWF's Global Marine Programme, "If you are buying fish from a shop, look out for the blue Marine Stewardship Council (MSC) logo that guarantees that the fish comes from a sustainable source. It still isn't too late to save threatened fish stocks and consumers and chefs in Europe can drive the urgent action that is needed to sustainably manage one of our most precious resources." For more information on WWF's marine programs, visit http://www.wwf.org.uk/.

"This research shows that European consumers, chefs and retailers want tools availalble to them in order to make better seafood choices," says Esther Luiten, project leader for sustainable seafood at the North Sea Foundation. "Our Good Fish Guide makes it simple to choose eco-friendly seafood for the holidays or any season." For more information on NSF's Good Fish Guide visit http://www.goedevis.nl/.
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Contact: Julia Roberson
jroberson@seaweb.org
33-67-651-4808
SeaWeb
14-Dec-2005

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