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Scientific American launches innovative new version of magazine

New York, NY -- Scientific American, Americas first science magazine, has launched an updated version of the publication. Beginning in July, the redesigned magazine will deliver more news, opinion, and interactivity and present it all in more accessible and engaging ways. All this will be in addition to delivering the tradition of excellence in science journalism that Scientific Americans three million readers have come to depend on.

For well over a century, Scientific American has been where science and technology authorities have explained their work directly to the public, said John Rennie, Scientific Americans editor-in-chief. The new, reengineered version, with its heavier emphasis on explanatory images, bulleted summaries and greater interactivity with the web site, will help both mainstream consumers and enthusiasts to better grasp how science and technology impact everyones lives across a broad range of issues.

The redesigned publication is part of a broader brand strategy by parent Holtzbrinck Publishers which also owns trade book publishers St. Martin's Press and Farrar, Straus and Giroux, stressing interactivity and integrated platforms. Scientific Americans website already offers podcasts, video and blogs, as well as stand-alone articles and news, and the reengineered print version will help drive more traffic to those online features. The July issue includes new advertisers, and its publication coincides with the announcement of a circulation rate base increase.

As part of its cross-platform strategy, the July issue will also include the article, An Earth Without People, which began as a podcast interview on Scientific Americans website with Alan Weisman, author of the book The World Without Us, soon to be published by St. Martins Press

The magazine publishing industry has changed dramatically in the past several years. Scientific American no longer considers other science magazines its primary competition, s
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Contact: Scott Rosenblum
scott@trylonsmr.com
212-725-2295
Scientific American Inc.
3-Jul-2007


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