Advertising May Influence Physicians' Choice Of Blood Pres...( 1996 while ads for beta blockers decre...)

Advertising May Influence Physicians' Choice Of Blood Pressure Drugs

1996, while ads for beta blockers decreased from 12.4 percent to 0 percent and ads for diuretics decreased from 4.2 percent to 0 percent. Ads for ACE inhibitors increased from 3.5 percent to 4.3 percent, a change that was not statistically significant.

"Physicians who have been surveyed claim that advertising has little effect on their practice patterns, but common sense suggests that pharmaceutical companies would not spend the money they do if they didn't have evidence of its effectiveness," Stafford says. "We certainly do not suggest that anyone stop taking a medication that is working for them or question their physician's decisions, but patients who are about to start medication may want to discuss the benefits of the various types of drugs with their doctors before deciding on their individual treatment plans."

One previous study comparing the costs of these therapies found that a month of treatment with calcium channel blockers cost twice as much as beta blocker treatment and 20 times as much as diuretic treatment. The current study was supported by a grant from the Agency for Health Care Policy and Research.

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Contact: Susan McGreevey
smcgreevey@partners.org
617-724-2764
Massachusetts General Hospital
20-Apr-1999

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Advertising May Influence Physicians' Choice Of Blood Pres...( 1996 while ads for beta blockers decre...),Health