Advertising by academic medical centers may risk eroding public trust, says study

s for specific services neglected to note the potential harms or side effects of the treatments they were promoting. Several of the ads were for cosmetic procedures.

"We were surprised by the apparent mismatch between academic medical centers' status as prominent and trusted sources of information and their use of emotional appeals and promotion of unproven services to generate revenue," said co-author Dr. Steven Woloshin, associate professor of medicine and of community and family medicine and a member of Center for the Evaluative Clinical Sciences at DMS.

The researchers noted that while the generally apparent financial interest of pharmaceutical companies may invoke a healthy degree of skepticism among viewers of their advertisements, academic medical centers may be viewed as more trustworthy sources of information. "We are concerned that when potential patients read these ads, they may not realize that the underlying motivation may be to attract patients, not necessarily to promote the health of the public," said Larson.

While the authors stress that they are not against advertising by academic medical centers and acknowledge public advertising may help to address financial challenges in what is becoming an increasingly competitive marketplace in healthcare, they recommend that the centers reexamine the process by which their advertisements are developed.

"We hope that academic medical centers will view our findings as an opportunity for improvement and a stimulus for developing guidelines for their advertising procedures," said Larson "If they are going to advertise, we would like to see them promote evidence-based services or at least those likely to improve overall public health. Ideally, ads would be presented in ways that assisted the public in making good health decisions by providing balanced and objective information."


Contact: Andy Nordhoff
Dartmouth Medical School

Page: 1 2

Related medicine news :

1. Advertising age
2. Advertising May Influence Physicians Choice Of Blood Pressure Drugs
3. The Dangers Of Advertising Drugs On The Internet
4. Tobacco use common in schools demonstrating poor academic performance
5. U-M health leaders offer an innovative framework for keeping academic medicine viable
6. High-achieving children off to a good Head Start academically and socially, but study shows some are not turned on by school
7. NIH state-of-the-science panel calls for demedicalization of menopause
8. Community care tops medical care at preventing heart disease in black Americans
9. Breakthrough in medical research: New chemotherapy gives hope to brain tumour patients
10. Jefferson Lab medical imager spots breast cancer
11. Society of Hospital Medicine to launch new medical journal

Post Your Comments:

(Date:10/12/2017)... ... 12, 2017 , ... IsoComforter, Inc. ( https://isocomforter.com ), one of ... innovative new design of the shoulder pad. The shoulder pad provides optimal support ... your pain while using cold therapy. By utilizing ice and water that is circulated ...
(Date:10/12/2017)... ... October 12, 2017 , ... Asante, a nationally recognized ... have expanded their existing home health joint venture through an agreement, effective October ... a joint venture home health company with Asante, delivering clinically integrated care, for ...
(Date:10/12/2017)... ... 12, 2017 , ... Dr. Parsa Mohebi, the Los Angeles ... to the newly revamped Cosmetic Town journal section, featuring articles written ... known as Follicular Unit Extraction (FUE). , Dr. Mohebi says “I ...
(Date:10/12/2017)... ... October 12, 2017 , ... Leading pediatric oncology experts at ... D.C., for the 49th Congress of the International Society of Paediatric Oncology ... the Center for Cancer and Blood Disorders at Children’s National, and Stephen ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... one of Michigan’s 2017 Best and Brightest in Wellness® by Best and Brightest. ... awards program on Friday, Oct. 20 from 7:30 a.m. to 2 p.m. at ...
Breaking Medicine News(10 mins):
(Date:10/2/2017)... Halo Labs announces the European launch of their new low volume, ... 2017 in Cambridge, U.K on October 4th. ... samples with unprecedented speed and sensitivity while using far less sample ... ... system ...
(Date:9/28/2017)... Cohen Veterans Bioscience and Early Signal Foundation announce a ... sensors for real-time monitoring of patients with trauma-related and ... focused on disruptive health solutions for rare disorders and ... record and integrate behavioral, cognitive, physiological and contextual data. ... ...
(Date:9/25/2017)... 25, 2017   Montrium , an industry ... today—from the IQPC Trial Master Files & Inspection ... that EastHORN Clinical Services has selected eTMF ... TMF management. EastHORN, a leading European contract research ... increase transparency to enable greater collaboration with sponsors, ...
Breaking Medicine Technology:
Cached News: