HOME >> MEDICINE >> NEWS
Advertising by academic medical centers may risk eroding public trust, says study

s for specific services neglected to note the potential harms or side effects of the treatments they were promoting. Several of the ads were for cosmetic procedures.

"We were surprised by the apparent mismatch between academic medical centers' status as prominent and trusted sources of information and their use of emotional appeals and promotion of unproven services to generate revenue," said co-author Dr. Steven Woloshin, associate professor of medicine and of community and family medicine and a member of Center for the Evaluative Clinical Sciences at DMS.

The researchers noted that while the generally apparent financial interest of pharmaceutical companies may invoke a healthy degree of skepticism among viewers of their advertisements, academic medical centers may be viewed as more trustworthy sources of information. "We are concerned that when potential patients read these ads, they may not realize that the underlying motivation may be to attract patients, not necessarily to promote the health of the public," said Larson.

While the authors stress that they are not against advertising by academic medical centers and acknowledge public advertising may help to address financial challenges in what is becoming an increasingly competitive marketplace in healthcare, they recommend that the centers reexamine the process by which their advertisements are developed.

"We hope that academic medical centers will view our findings as an opportunity for improvement and a stimulus for developing guidelines for their advertising procedures," said Larson "If they are going to advertise, we would like to see them promote evidence-based services or at least those likely to improve overall public health. Ideally, ads would be presented in ways that assisted the public in making good health decisions by providing balanced and objective information."


'"/>

Contact: Andy Nordhoff
MedNews@Dartmouth.edu
603-650-1492
Dartmouth Medical School
28-Mar-2005


Page: 1 2

Related medicine news :

1. Advertising age
2. Advertising May Influence Physicians Choice Of Blood Pressure Drugs
3. The Dangers Of Advertising Drugs On The Internet
4. Tobacco use common in schools demonstrating poor academic performance
5. U-M health leaders offer an innovative framework for keeping academic medicine viable
6. High-achieving children off to a good Head Start academically and socially, but study shows some are not turned on by school
7. NIH state-of-the-science panel calls for demedicalization of menopause
8. Community care tops medical care at preventing heart disease in black Americans
9. Breakthrough in medical research: New chemotherapy gives hope to brain tumour patients
10. Jefferson Lab medical imager spots breast cancer
11. Society of Hospital Medicine to launch new medical journal

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/13/2017)... , ... October 13, 2017 , ... The American Board ... become its next President and Chief Executive Officer, succeeding Dr. James C. Puffer upon ... beginning July 1, 2018 until Dr. Puffer’s retirement at the end of 2018. Upon ...
(Date:10/13/2017)... ... October 13, 2017 , ... ... ‘17, and Jennifer Huggins, PharmD ’17, along with clinical associate professor Janice ... of cardiovascular diseases during the 15th Annual Women’s Health Conference. The SIU ...
(Date:10/13/2017)... SAN LUIS OBISPO, Calif. (PRWEB) , ... October 13, 2017 , ... ... with Alzheimer’s or dementia. However, many long-term care insurance companies have a waiver for ... mean is the 90-day elimination period, when the family pays for care, is often ...
(Date:10/13/2017)... ... October 13, 2017 , ... Global Healthcare Management’s 4th ... Park in Milford, NJ. This free event, sponsored by Global Healthcare Management’s CEO, ... The fun run is geared towards children of all ages; it is a non-competitive, ...
(Date:10/13/2017)... ... October 13, 2017 , ... ... Software Development, has been awarded a contract by the Center for Medicare and ... aims to accelerate the enterprise use of Agile methodologies in a consistent and ...
Breaking Medicine News(10 mins):
(Date:9/27/2017)... for their devotion to personalized service, SMP Pharmacy Solutions announces ... the South Florida Business Journal,s 50 Fastest-Growing Companies, and listed ... national specialty pharmacy has found its niche.  To that end, ... honored by SFBJ as the 2017 Power Leader in Health ... his award in October, Bardisa said of the three achievements, ...
(Date:9/25/2017)...   Montrium , an industry leader in ... IQPC Trial Master Files & Inspection Readiness Conference ... Clinical Services has selected eTMF Connect ... EastHORN, a leading European contract research organization (CRO), ... to enable greater collaboration with sponsors, improve compliance ...
(Date:9/23/2017)... Sept. 22, 2017 Janssen Biotech, Inc. (Janssen) ... letter from the U.S. Food and Drug Administration (FDA) ... sirukumab for the treatment of moderately to severely active ... clinical data are needed to further evaluate the safety ... active RA. ...
Breaking Medicine Technology:
Cached News: