Allergic disorders including asthma, allergies, sinusitis and allergic skin disorders affect 20% of the U.S. population, and the prevalence continues to increase. As a result, the need for accurate, helpful and up-to-date information on these topics is in great demand. The Samter Journalism Award is given to those journalists who have made a positive impact on the general understanding of allergic diseases by the public.

Awards will be presented in three categories:

• Consumer Print--Includes newspapers, magazines and online publications written for the general public.
• Trade Print--Includes newspaper, magazine and online publications written for health care professionals.
• Radio & Television--Includes national and local pieces developed for the general public.

Entries will be judged on the quality with which each piece:

• Raises public awareness about some aspect of allergic disease.
• Recognizes the allergist as the expert and most appropriate provider for the diagnosis and treatment of allergic and immunologic diseases.
• Directs the reader/listener to additional resources to further understand the issue.
• Is medically accurate.
• Is creative and the quality of writing/reporting is excellen

All journalists are eligible to enter the Samter Awards program. Entries must have been published or broadcast between September 1, 2002 and August 31, 2003. For an entry form and more information on the Samter Journalism Award, visit the Media Information Hub of the AAAAI Web site at http://www.aaaai.org/media/samter_journalism_award or contact John Gardner, Media Relations Coordinator at (414) 272-6071 or jgardner@aaaai.org.

The AAAAI is the largest professional medical specialty organization in the United States representing allergi
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Contact: John Gardner
jgardner@aaaai.org
414-272-6071
American Academy of Allergy, Asthma & Immunology
24-Sep-2003

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