Direct-to-consumer prescription drug ads get poor grades for educating...( -education by physicians? Or do better-...),Health

-education by physicians? Or do better-informed patients take less time to treat and counsel? For now, the authors argue that prescription drugs ads should provide better information. "Providing complete and accurate information," they state, "is the right thing to do."

"The medical community should exert pressure on the drug industry to incorporate more information about conditions and treatments in its advertising... If such information is not provided voluntarily by the industry in future advertising, the medical establishment should lobby for regulation," the article argues.

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Contact: Carole Gan
cfgan@ucdavis.edu
916-734-9047
University of California, Davis - Health System
30-Nov-2000

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