HOME >> MEDICINE >> NEWS
Do celebrities help sell new medicines?

Last month, Camilla Parker Bowles made her first big public speech on behalf of the National Osteoporosis Society to raise awareness of the bone condition. In this weeks BMJ, journalist Ray Moynihan suggests that by spreading the word about osteoporosis, she is inadvertently helping to expand markets for new medicines.

The trend of using high profile personalities to raise awareness about diseases is growing. In the US, Frasier star Kelsey Gramer and his wife appeared publicly to raise awareness of irritable bowel syndrome, while film and television star Cybill Shepherd recently talked about the menopause. Both campaigns were a huge success in the American healthcare market.

Unlike the television stars, Camilla Parker Bowles is not being paid by a drug or supplement company, but her recent appearances talking about osteoporosis have nevertheless attracted media attention, says the author.

They also appear somehow to be synchronised with a much larger global campaign being underwritten by the worlds biggest pharmaceutical companies, he adds. The commercial sponsor for the meeting at which Mrs Parker Bowles spoke was Lilly, the manufacturer of a new osteoporosis drug, and her call to action for early diagnosis and prevention is based on a report sponsored by eight global pharmaceutical companies. Lilly is the Gold Sponsor.

Intuitively, early diagnosis and prevention make perfect sense, but the debate within the medical literature about osteoporosis is far more complicated than these simple measures reveal, says the author.

Although Mrs Parker Bowles paid her own way to the meeting, by spreading the word about osteoporosis, she is inadvertently raising awareness about the latest trend in global drug promotion, he concludes.


'"/>

Contact: Emma Wilkinson
ewilkinson@bmj.com
44-20-7383-6529
BMJ-British Medical Journal
30-May-2002


Page: 1

Related medicine news :

1. Using celebrities to market drugs and diseases: whats the problem?

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:11/14/2019)... ... November 14, 2019 , ... With Giving Tuesday on Dec. ... businesses and organizations about the benefits of supporting local hospitalized veterans throughout Maryland. ... millions of people to give, collaborate and celebrate generosity before the holidays, and ...
(Date:11/14/2019)... ... , ... EMulate Therapeutics, Inc., a clinical-stage therapeutic device company ... 5 poster presentations related to its medical devices for treating adult and pediatric ... Phoenix, beginning on November 20 . , Two posters will be ...
(Date:11/14/2019)... ... November 14, 2019 , ... ... Administration (FDA) has granted acceptance to file status of its application for the ... in the disease neurofibromatosis type one (NF1). The FDA’s acceptance of the application ...
(Date:11/12/2019)... ... , ... AI for preventable harm analytics leader Jvion today announced that Jvion ... the Potential of AI”, which provides a “tip of the spear” analysis of the ... enough clients to complete a full KLAS analysis, Jvion was featured as having “by ...
(Date:11/12/2019)... TORONTO (PRWEB) , ... November 12, 2019 , ... ... of a clinical study. With increasing site activation cycle times, extended contract negotiations ... study start-up is an area of clinical operations that’s ripe for improvement. Following ...
Breaking Medicine News(10 mins):
(Date:11/11/2019)... ... November 11, 2019 , ... Oak Street Health , a network of ... new centers in Greensboro and Charlotte, with an additional center in Charlotte under development. ... different model of care that emphasizes quality of care rather than quantity of services. ...
(Date:11/11/2019)... ... November 11, 2019 , ... ... mutual agreement to facilitate the coordination and implementation of joint projects for ... medicinal products. These undertakings will empower biomedical professionals to leverage their roles ...
(Date:11/11/2019)... (PRWEB) , ... November 10, 2019 , ... ... rebranding alongside a redesign of its website , which features over 600 ... from the brand's 35+ year commitment to providing high-quality health and wellness products, ...
Breaking Medicine Technology:
Cached News: