Does direct to consumer drug advertising medicalise normal human conditions?

Does direct to consumer advertising of prescription drugs, currently allowed only in the United States and New Zealand, medicalise normal human conditions? A debate in this weeks BMJ puts the case for and against.

Direct to consumer advertising encourages healthy people to believe they need medical attention, writes Barbara Mintzes at the University of British Columbia. Relatively healthy people are targeted because of the need for adequate returns on costly advertising campaigns.

Advertising campaigns can lead to shifts in the pattern of use of healthcare services. In 1998, during a campaign for finasteride (Propecia), visits to US doctors for baldness increased by 79% compared with 1997 levels, to 850,000. Even when the focus in on prevention of serious disease, many advertising campaigns cast too wide a net, adds the author

In late 1999, Americans on average saw nine prescription drug advertisements a day on television. To an unprecedented degree, they portrayed the educational message of a pill for every ill and increasingly an ill for every pill, she concludes.

Evidence shows a substantial under-diagnosis of many of the major diseases and known risk factors for which effective treatments exist, argue Silvia Bonaccorso and Jeffrey Sturchio of the pharmaceutical company, Merck.

At the moment, the pharmaceutical industry, which has perhaps the best information on the medicines they make, is constrained in Europe from communicating this directly to consumers, whereas other people and organisations are free to disseminate information of perhaps dubious quality.

To limit access to product information arbitrarily because of unfounded fears about direct to consumer advertising impinges on the rights of Europeans to have all the information they need to make informed choices about their health, they conclude.


Contact: Emma Wilkinson
BMJ-British Medical Journal

Page: 1

Related medicine news :

1. Multi-center study shows direct link between residential radon exposure and lung cancer
2. Study finds direct association between cardiovascular disease and periodontal bacteria
3. Nerve navigation findings prompt new direction for spinal cord research
4. Status syndrome: How your social standing directly affects your health and life expectancy
5. New technology shows axons are extremely sensitive to directional cues
6. Molecule pumped directly into brain improves Parkinsons disease symptoms
7. Sedative may offer new direction in colon cancer treatment
8. Study shows how well heartburn sufferers follow directions for over-the-counter Prilosec OTC
9. Non-directed kidney donations
10. Former NHLBI director Lenfant receives Lifetime Achievement Award
11. Dose of radiation therapy directed to the prostate affects treatment outcome

Post Your Comments:

(Date:1/10/2020)... VANCOUVER, Wash. (PRWEB) , ... January 10, 2020 , ... ... today announced their partnership in a new online community coming in February 2020, LEAD ... in the Health and Wellbeing Village. , The vision of LEAD WELL with WOMEN ...
(Date:1/10/2020)... ... 2020 , ... SMG3Rx, a clinical mobility platform powered by ... (Healthcare Information and Management Systems Society) Global Conference & Exhibition taking place on ... event of the year, where professionals throughout the global health ecosystem connect for ...
(Date:1/8/2020)... ... 2020 , ... Pyxa Solutions, a leading provider of consulting, ... is rebranding as Red Nucleus R&D, a division of Red Nucleus. Red Nucleus ... industry. , The addition of Red Nucleus R&D under the Red Nucleus ...
(Date:1/8/2020)... ... January 09, 2020 , ... Real ... Webinar, Thursday, Jan. 23, 2020 • 1:30-3:00 p.m. EST, https://www.centerwatch.com/rweanddata ... (RWD) to generate evidence and identify gaps and challenges when conducting trials? The ...
(Date:1/7/2020)... Texas (PRWEB) , ... January 07, 2020 , ... ... today unveiled another facility expansion, adding to the company’s 200,000 sq. ft. manufacturing ... 25,000 sq. ft. of manufacturing space dedicated to POD architectural, mechanical, electrical and ...
Breaking Medicine News(10 mins):
(Date:1/22/2020)... ... January 22, 2020 , ... Clairvoyant Networks, ... Care GPS remote monitoring and communications technology was selected for demonstration in the ... showcases the latest technology and services for consumers and businesses needing solutions that ...
(Date:1/12/2020)... ... January 10, 2020 , ... ... has been selected to present at next week’s Biotech Showcase. Cytonus is ... with its proprietary Cargocyte™ next generation Adoptive Cellular Therapy (ACT) technologies which ...
(Date:1/10/2020)... ... January 10, 2020 , ... Reach ... Counselor Association, will celebrate high school counselors and award the first annual Excellence ... National Championship weekend and Extra Yard for Teachers Summit celebration on Saturday, January ...
Breaking Medicine Technology:
Cached News: