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Falling in love in three minutes or less

PHILADELPHIA It seems that the heart wants what the heart wants and it can figure it out fairly quickly, according to evolutionary psychologists at the University of Pennsylvania. The researchers studied dating data from 10,526 anonymous participants of HurryDate, a company that organizes "speed dating" sessions, and found rare behavioral data on how people genuinely act in dating situations. "Some people say they're looking for one kind of person, then choose another. Other people say that don't even know what they're looking for. But our data suggest that, however it happens, people know it quickly when they see it," said Robert Kurzban, an assistant professor in Penn's Department of Psychology. "People generally understand their own worth on the dating market, so they are able to judge each others' potential compatibility within moments of meeting."

At each HurryDate party, roughly 25 men and 25 women interact with each other for three minutes at a time. At the end of the session, each participant indicates which of the people he or she met would be of interest for the future. HurryDate also collects survey data from participants, including age, height, education, income, drinking behavior, smoking behavior, race and religion. For this study, HurryDate also collected answers to optional questions about such things as how participants rate their own attractiveness and sexuality.

"Although they had three minutes, most participants made their decision based on the information that they probably got in the first three seconds," Kurzban said. "Somewhat surprisingly, factors that you might think would be really important to people, like religion, education and income, played very little role in their choices."

Psychology has often viewed relationships as transactions where people select mates based on substantial qualities a mate has to offer, such as power and money. According to Kurzban, the data show that, when people meet face-t
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Contact: Greg Lester
glester@pobox.upenn.edu
215-573-6604
University of Pennsylvania
11-Feb-2005


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