HOME >> MEDICINE >> NEWS
Gender preferences in 'comfort' foods stem from childhood

CHAMPAIGN, Ill. -- Perhaps men are from Mars and women from Venus, at least in the eating department. When it comes to foods that bring them psychological comfort, men like hearty meals, while women look for snacks that require little or no preparation, though they may cause pangs of guilt.

The psychological underpinnings of people's food preferences have been a continuing source of study at the Food and Brand Lab at the University of Illinois at Urbana-Champaign.

While the human craving for salty and sweet foods is well documented, the Illinois lab has found that nearly 40 percent of "comfort-giving foods" do not fall into the traditional categories of snacks or desserts. Instead, they can be classified as relatively natural, home-made, even "healthy" main courses, and include soups, vegetables, pasta, pizza and steak.

"Comfort foods are foods whose consumption evoke a psychologically pleasurable state for a person," reported Brian Wansink, an Illinois marketing professor who heads the lab. Drawing from national survey questionnaires, the lab has concluded that a person's comfort-food preferences are formed at an early age and are triggered, in addition to hunger, by conditioned associations and gender differences.

Men, for example, find comfort in foods associated with meals prepared by their mothers (mashed potatoes, pasta, meat, and soup) rather than from snacks and sweets (excepting ice cream).

But what is comfort for men is work for women. "Because adult females are not generally accustomed to having hot food prepared for them and as children saw the female as the primary food preparer, they tend to gain psychological comfort from less labor-intensive foods such as chocolate, candy and ice cream," Wansink said. Indeed, one study found that 92 percent of self-reported "chocolate addicts" were female.

Many people assume comfort foods are eaten when a person is sad or lonely. "The opposite is often true,
'"/>

Contact: Mark Reutter
mreutter@uiuc.edu
217-333-0568
University of Illinois at Urbana-Champaign
2-Jul-2003


Page: 1 2

Related medicine news :

1. Gender gap for lung cancer rates narrowing
2. Gender a factor in who gets bypass surgery
3. Gender bias in child growth evaluations may miss disease in girls
4. Gender and sex hormones affect the brains pain response and more, according to new studies
5. Gender bias leaves South Asias women in poor health
6. Gender differences in brain response to pain
7. Gender and geography increase racial disparities in health care, Dartmouth study shows
8. Gender differences apparent in psychological factors that predict later hypertension
9. Gender differences in general aviation crashes
10. Gender-specific intervention may be needed to improve diets of african-american youth
11. Gender differences in private substance abuse treatment retention

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:8/31/2020)... ... , ... Just found out your dear friend has cancer? , It’s hard to hear your ... shares their diagnosis. Once the shock wears off, the questions and fears can be overwhelming. ... best ways to help? Words are failing me. I’m scared. I want to DO something. ...
(Date:8/31/2020)... ... August 31, 2020 , ... Colorado State University Global (CSU ... affordable online education – is proud to announce its new master’s degree in ... its kind in the nation, the 60-credit hour program is designed to provide ...
(Date:8/31/2020)... ... August 31, 2020 , ... In an effort to give back to ... 10 percent of each hotel room booked with a special new rate code to ... Indiana (RMHC-CNI) , effective immediately. Donations will be applied to any room type, ...
(Date:8/28/2020)... ... 28, 2020 , ... Ernst & Young LLP (EY US) ... Of The Year® 2020 Florida Award finalist. Now in its 34th year, the ... growth and prosperity as they build and sustain successful businesses that transform our ...
(Date:8/28/2020)... (PRWEB) , ... August 28, 2020 , ... Integrated ... Miami is the first Florida school to deploy its breakthrough Mobile Biodefense Indoor Air ... airborne COVID-19. True North Classical Academy plans to fully reopen equipped with the filtration ...
Breaking Medicine News(10 mins):
(Date:9/1/2020)... ... September 01, 2020 , ... While coronavirus cases continue to increase across ... and community organizations remain closed. Because about 80% of blood donations are made at ... blood donors and blood drive hosts to ensure blood products are readily available for ...
(Date:8/31/2020)... (PRWEB) , ... August 31, 2020 , ... If you live in New York City ... real estate part makes sense, it’s the law of supply and demand, but are plastic ... has a significant percentage of their patients that make the four-hour trip to have ...
(Date:8/28/2020)... (PRWEB) , ... August 28, 2020 , ... Dr. ... reproductive and endoscopic surgeon and serves as a clinical professor in the Department of ... of the American Laparoscopy Society & Pacific Coast Reproductive Society and is a Clinical ...
Breaking Medicine Technology:
Cached News: