HOME >> MEDICINE >> NEWS
Gender preferences in 'comfort' foods stem from childhood

CHAMPAIGN, Ill. -- Perhaps men are from Mars and women from Venus, at least in the eating department. When it comes to foods that bring them psychological comfort, men like hearty meals, while women look for snacks that require little or no preparation, though they may cause pangs of guilt.

The psychological underpinnings of people's food preferences have been a continuing source of study at the Food and Brand Lab at the University of Illinois at Urbana-Champaign.

While the human craving for salty and sweet foods is well documented, the Illinois lab has found that nearly 40 percent of "comfort-giving foods" do not fall into the traditional categories of snacks or desserts. Instead, they can be classified as relatively natural, home-made, even "healthy" main courses, and include soups, vegetables, pasta, pizza and steak.

"Comfort foods are foods whose consumption evoke a psychologically pleasurable state for a person," reported Brian Wansink, an Illinois marketing professor who heads the lab. Drawing from national survey questionnaires, the lab has concluded that a person's comfort-food preferences are formed at an early age and are triggered, in addition to hunger, by conditioned associations and gender differences.

Men, for example, find comfort in foods associated with meals prepared by their mothers (mashed potatoes, pasta, meat, and soup) rather than from snacks and sweets (excepting ice cream).

But what is comfort for men is work for women. "Because adult females are not generally accustomed to having hot food prepared for them and as children saw the female as the primary food preparer, they tend to gain psychological comfort from less labor-intensive foods such as chocolate, candy and ice cream," Wansink said. Indeed, one study found that 92 percent of self-reported "chocolate addicts" were female.

Many people assume comfort foods are eaten when a person is sad or lonely. "The opposite is often true,
'"/>

Contact: Mark Reutter
mreutter@uiuc.edu
217-333-0568
University of Illinois at Urbana-Champaign
2-Jul-2003


Page: 1 2

Related medicine news :

1. Gender gap for lung cancer rates narrowing
2. Gender a factor in who gets bypass surgery
3. Gender bias in child growth evaluations may miss disease in girls
4. Gender and sex hormones affect the brains pain response and more, according to new studies
5. Gender bias leaves South Asias women in poor health
6. Gender differences in brain response to pain
7. Gender and geography increase racial disparities in health care, Dartmouth study shows
8. Gender differences apparent in psychological factors that predict later hypertension
9. Gender differences in general aviation crashes
10. Gender-specific intervention may be needed to improve diets of african-american youth
11. Gender differences in private substance abuse treatment retention

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:1/7/2020)... ... January 07, 2020 , ... ... for characterizing microbiome populations down to the strain level, has announced a ... organization. , TOMY provides high-quality instruments and services to industry segments including ...
(Date:1/7/2020)... ... January 07, 2020 , ... Red Oak ... Director of Foothills at Red Oak Recovery effective immediately. Ian began working ... the nation's leading residential treatment centers for adolescents. In this capacity, Ian worked ...
(Date:1/7/2020)... ... 06, 2020 , ... After 32 years in Stealth Mode, LumaCare ™ ... Duo ™. , The first public demonstrations of the LumaCare Duo will be given ... during CES 2020, the largest consumer electronics trade show and conference in the United ...
(Date:1/7/2020)... ... , ... R3 Stem Cell is now offering access to all regenerative training ... 24/7 and includes all the stem cell and exosome courses. , For several years, ... For the online regenerative training courses, R3 assembled all of the presentations and procedures ...
(Date:1/3/2020)... ... January 02, 2020 , ... ... lifestyle solutions, has announced the final round of U.S. finalists for its annual ... are Andrew Bischoff of Minnetonka, Minnesota; Ashley Pederson of St. Paul, Minnesota; Kim ...
Breaking Medicine News(10 mins):
(Date:1/7/2020)... , ... January 07, 2020 , ... ... enterprises and telecom service providers, announced today it has been selected by MetLife ... network infrastructure. , “As part of our ongoing commitment to maintain the ...
(Date:1/5/2020)... ... January 04, 2020 , ... The Voice First ... firms are fighting for leadership in both devices and voice assistant software. As ... during the past few years, multiple health-related voice assistants have been introduced, including ...
(Date:1/3/2020)... ... ... Stay on top of current hot topics through free webinars presented by leading ... free, so be sure to register today to save your place. Participate in the ... our upcoming webinars: , CLINICAL OPERATIONS , January 23 – The Benefits of a ...
Breaking Medicine Technology:
Cached News: