"We need to act urgently to confront the epidemic of type 2 diabetes that is threatening Americans, especially minority populations," said Secretary Thompson. "There are effective steps that people can take for themselves to hold off the progression of type 2 diabetes. We need to reach Americans with the words and pictures that they understand to help them promote and protect their good health."

In response to the diabetes epidemic, HHS' NDEP is taking the lead on delivering the type 2 diabetes prevention message to high risk audiences through its campaign targeted to multicultural and older adult audiences. The campaign focuses on empowering people at high risk to make modest lifestyle changes that can prevent or delay the onset of type 2 diabetes. Campaign materials include motivational tip sheets for consumers as well as print and radio public service ads. Each set of materials is specifically tailored for one of the high risk groups:

• African Americans;

• Hispanic and Latino Americans;

• American Indians and Alaska Natives;

• Asian Americans and Pacific Islanders; and,

• Adults ages 60 and older.

"Diabetes is a growing epidemic in our communities, especially for these high risk groups," said Dr. James R. Gavin III, chair of the National Diabetes Education Program and president of Morehouse School of Medicine. "If we are going to make a difference, we need to reach people where they live, work, and play, so we are partnering with community groups. We have consumer-friendly materials with practical advice in several languages. This campaign provides the tools
'"/>

Contact: TaWanna Berry
BerryT@extra.niddk.nih.gov
301-496-3583
NIH/National Institute of Diabetes and Digestive and Kidney Diseases
28-Apr-2004