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'La Opinion' series on heart disease by Cedars-Sinai internist wins media award from AHA Western States Affiliate

LOS ANGELES (June 7, 1999) -- A two-part series on heart disease -- focusing particularly on the risks to Hispanic women -- written by Aliza A. Lifshitz, M.D., an internist on the medical staff of Cedars-Sinai Medical Center, and published in "La Opinion" was awarded a 1999 C. Everett Koop Media Award by the American Heart Association (AHA) Western States Affiliate. The award for "Outstanding Column in a Spanish-Language Newspaper" was presented at the organization's annual Delegate Assembly June 4 in Los Angeles. Each year, the AHA Western States Affiliate, which encompasses California, Nevada and Utah, recognizes individuals who educate their communities about issues related to heart disease and stroke through the media.

"Coronary disease is the nation's number one killer for women as well as men, though women tend to be concerned primarily with breast cancer," explained Dr. Lifshitz who, in addition to running a busy practice, writes and reports for numerous Spanish-language media, including print, radio and television. "Especially for Hispanic women -- who have a high incidence of diabetes -- heart disease prevention, early detection and control are very, very important."

In the series, Dr. Lifshitz warns women who experience chest pain and other possible symptoms of heart disease to seek medical treatment, regardless of their age. "Too often these signs of potential health problems are not taken seriously, and it's important for women to get a work-up from their physician to determine whether coronary disease could be the culprit."

Medicine is much more than a profession for Dr. Lifshitz. It's a mission that encompasses Hispanic health issues, women's medical concerns, AIDS awareness, preventive medicine and consumer advocacy -- to name just a few. And Dr. Lifshitz has embarked on this mission through an amazing array of avenues: physician, author, medical writer, broadcaster, health advocate and national spokesperson. These tireless efforts ha
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Contact: Sandra Van
sandy@vancommunications.com
1-800-396-1002
Cedars-Sinai Medical Center
7-Jun-1999


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