Media coverage of new drugs is often ...( and a 24-hour news station was include...)

Media coverage of new drugs is often misleading

and a 24-hour news station was included. Ninety television stories were identified and reviewed, of which 27 met study inclusion criteria.

The drugs used in the media analysis were selected because of their strong preventive medicine benefits, potential for consumer interest, and for the large amount of media attention they received. Alendronate, better known as Fosamax, was launched in 1995 for the treatment and prevention of osteoporosis. Pravastatin, or Pravachol, was introduced in 1991 as a cholesterol-lowering drug for cardiovascular disease. Aspirin was included because it was an off-patent drug and has been shown to prevent cardiovascular disease.

"The public increasingly wants and needs to make informed judgments about the use of new medications on the market," says Commonwealth Fund President Karen Davis. "This study shows that newspapers and television need to do a better job in reporting about both the benefits and the risks of new drugs."

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Contact: John Lacey
john_lacey@hms.harvard.edu
617-432-0441
Harvard Medical School
31-May-2000

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Media coverage of new drugs is often ...( and a 24-hour news station was include...),Health