"If you look at all the categories of cost at Harvard, mental health is one of the ones that has increased most rapidly over the last decade," said Honoree Larry Summers. "And there is no money the University spends that is more important."
At the dinner, the Child Study Center unveiled its new public service announcement (PSA) campaign including television spots narrated by Whoopi Goldberg. Whoopi is a strong advocate for child mental health issues and was honored by the Center at last year's Child Advocacy Award Dinner. The PSA campaign includes television, print and radio spots sponsored by The Bear Stearns Charitable Foundation and created by BBDO New York. The campaign, which also features the tagline, "Giving Children Back Their Childhood," is part of a larger 9/11 Public Education Campaign designed to educate parents, teachers and others about detection and treatment of both 9/11-related and other general mental health disorders.
"More than 10 million children and teens in this country suffer from a psychiatric illness more than leukemia, diabetes and AIDS combined. And 70% of those children never receive treatment," said Harold S. Koplewicz, M.D., Director of the Child Study Center. "Mental illness robs children of their childhood. With all the help provided at this year's dinner, research and scientifically-proven care will enable us to give children back their childhood."
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Contact: Danielle Grillo
danielle.grillo@med.nyu.edu
212-263-2479
New York University Child Study Center
5-Dec-2003