New survey finds red dress symbol prompts women to take action to care for their hearts

New York, NY--The Heart Truth, a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), will host the Red Dress Collection 2005 Fashion Show today at Olympus Fashion Week in New York City on National Wear Red Day. With 26 of America's most influential designers and a star-studded cast of celebrity models, including Vanessa Williams and Sarah Ferguson, the Duchess of York, the fashion show brings to life the Red Dress, the national symbol for women and heart disease awareness.

Made possible by Johnson & Johnson, Celestial Seasonings, and Swarovski, the fashion show is hosted by actress Vanessa Williams and will be held at 2 p.m. on February 4, under "The Tent" at Bryant Park's Olympus Fashion Week.

"We welcome the powerful support from the fashion and entertainment industries--as well as individual celebrities from the arts, theater, and sports--in advancing the fight against heart disease among women and sharing The Heart Truth with millions of American women," says NHLBI Director Elizabeth G. Nabel, M.D. "The debut of the Red Dress Collection 2005 delivers an urgent reminder for women to care for their hearts and to take action against heart disease, still the number one killer of women."

Two years after the launch of the Red Dress symbol by NHLBI, part of the National Institutes of Health, U.S. Department of Health and Human Services, a new national survey shows that more women are taking action to reduce their risk of heart disease. The survey was conducted by Harris Interactive in January 2005. It found that 60 percent of all the women surveyed agree that the Red Dress makes them want to learn more about heart disease. Twenty-five percent of women recalled the Red Dress as the national symbol for women and heart disease awareness and 45 percent agreed that it would prompt them to talk to their doctor and/or get a check-up. The survey was commissioned by Women

Contact: NHLBI Communications Office
NIH/National Heart, Lung, and Blood Institute

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