HOME >> MEDICINE >> NEWS
Physicians have mixed opinions about consumer-targeted pharmaceutical ads

Most physicians responding to a survey by researchers based at Massachusetts General Hospital (MGH) indicated that direct-to-consumer advertising (DTCA) of pharmaceuticals can contribute to better patient education and communication, although it may also lead patients to seek unnecessary treatments. In their paper issued online by the journal Health Affairs, the investigators from the MGH Institute for Health Policy (MGH IHP) report that patient-initiated discussions of a DTCA drug were often about high-priority health conditions and led to prescriptions for that medication in about two out of five such visits.

"Fears that direct-to-consumer advertising of pharmaceuticals would lead to overuse of expensive drugs has led to calls for stricter limits on ads, but until now there has been very little information on the effect of DTCA on health or health care, says Joel S. Weissman, PhD, of the MGH IHP, the report's lead author. "This study allowed physicians to report on their actual experiences with DTCA and to say whether they prescribed certain drugs in order to accommodate their patients wishes when other equally effective drugs were available."

Until the mid-1990s, efforts to market prescription drugs were almost exclusively targeted at physicians. Following clarification of Food and Drug Administration regulations in 1997, advertising targeted at consumers has grown radically more than doubling in the following three years. This increase has been quite controversial, with several individuals and organizations expressing concern that DTCA could lead to inappropriate prescriptions and contribute to rising health care costs. In 2003 the same research team, including colleagues from Harvard University and research firm Harris Interactive, published a study of patient experiences with DTCA, concluding that such advertisements could lead to valuable discussions with physicians and finding no adverse long-term effects.

As a followup, the
'"/>

Contact: Sue McGreevey
smcgreevey@partners.org
617-724-2764
Massachusetts General Hospital
28-Apr-2004


Page: 1 2 3

Related medicine news :

1. Physicians may not be accurate in their confidence levels of their diagnoses, says Pitt study
2. Physicians call for increased funding for federal infectious disease programs
3. Physicians response to religion-related conflicts in medicine
4. Physicians may need to dig deeper when treating HIV-related lymphomas
5. American College of Chest Physicians announces new Critical Care Institute
6. Chronic care medicine: Physicians say help!
7. Physicians, patients must work together on new electronic relationships
8. Physicians can help family members caring for dying loved ones
9. American College of Chest Physicians to offer developing nations free access to medical journal
10. Physicians and patients rarely discuss costs
11. Physicians emotional responses to patients deaths increase with care length, says Pitt

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:9/23/2017)... ... September 23, 2017 , ... Silicon Valley Hair Institute, the leading ... new blog post focused on the ARTAS® hair transplant system and the younger demographic. ... the latest, most technologically sophisticated methods of hair restoration. , “It can be emotionally ...
(Date:9/22/2017)... (PRWEB) , ... September 22, 2017 , ... On Sunday, ... Walk and 5K honoring Olympian, Florence Joyner, still considered the fastest woman of all ... Flo Jo’s daughter, Mary Joyner, will sing the National Anthem. Mary was ...
(Date:9/22/2017)... ... September 22, 2017 , ... Ecocor ... Richard Pedranti Architect (RPA), a full-service architecture firm focusing on sustainable ... Solsken Line of Model Homes . Independently, Ecocor and RPA have extensive experience ...
(Date:9/22/2017)... ... 22, 2017 , ... SABRE is pleased to announce ... C., a graduate student from Sonora, California, who will begin her studies this ... University in Miami, Florida, was selected from a pool of more than 50,000 ...
(Date:9/22/2017)... ... September 22, 2017 , ... “Cursed with a ... obligatory tithe, and the freedom experienced when breaking free from this misconception. “Cursed ... Lysa M. Harrison. , Published by Christian Faith Publishing, Lysa M. Harrison’s new ...
Breaking Medicine News(10 mins):
(Date:9/22/2017)... -- AVACEN Medical (AVACEN) announced that its CE-Marked AVACEN ... with the widespread pain associated with fibromyalgia in the ... Essex, England commented, "I had difficulty ... sleep at all, tremendous pain, with every movement sending ... AVACEN 100] enough, how this has and is helping ...
(Date:9/18/2017)... Pa. and KALAMAZOO, Mich. , Sept. 18, ... , and OptiMed Specialty Pharmacy of ... to offer a strategic hub service that expedites and ... sought-after personal spirometer, Spiro PD 2.0, and wellness management ... spirometer is a medical device used to measure lung ...
(Date:9/12/2017)... , Sept. 12, 2017   EcoVadis , the leading platform for ... the first annual edition of its Global CSR Risk and Performance Index. ... by EcoVadis, based on Scorecard Ratings that analyzed nearly 800,000 data points ... ... ...
Breaking Medicine Technology:
Cached News: