HOME >> MEDICINE >> NEWS
Physicians have mixed opinions about consumer-targeted pharmaceutical ads

Most physicians responding to a survey by researchers based at Massachusetts General Hospital (MGH) indicated that direct-to-consumer advertising (DTCA) of pharmaceuticals can contribute to better patient education and communication, although it may also lead patients to seek unnecessary treatments. In their paper issued online by the journal Health Affairs, the investigators from the MGH Institute for Health Policy (MGH IHP) report that patient-initiated discussions of a DTCA drug were often about high-priority health conditions and led to prescriptions for that medication in about two out of five such visits.

"Fears that direct-to-consumer advertising of pharmaceuticals would lead to overuse of expensive drugs has led to calls for stricter limits on ads, but until now there has been very little information on the effect of DTCA on health or health care, says Joel S. Weissman, PhD, of the MGH IHP, the report's lead author. "This study allowed physicians to report on their actual experiences with DTCA and to say whether they prescribed certain drugs in order to accommodate their patients wishes when other equally effective drugs were available."

Until the mid-1990s, efforts to market prescription drugs were almost exclusively targeted at physicians. Following clarification of Food and Drug Administration regulations in 1997, advertising targeted at consumers has grown radically more than doubling in the following three years. This increase has been quite controversial, with several individuals and organizations expressing concern that DTCA could lead to inappropriate prescriptions and contribute to rising health care costs. In 2003 the same research team, including colleagues from Harvard University and research firm Harris Interactive, published a study of patient experiences with DTCA, concluding that such advertisements could lead to valuable discussions with physicians and finding no adverse long-term effects.

As a followup, the
'"/>

Contact: Sue McGreevey
smcgreevey@partners.org
617-724-2764
Massachusetts General Hospital
28-Apr-2004


Page: 1 2 3

Related medicine news :

1. Physicians may not be accurate in their confidence levels of their diagnoses, says Pitt study
2. Physicians call for increased funding for federal infectious disease programs
3. Physicians response to religion-related conflicts in medicine
4. Physicians may need to dig deeper when treating HIV-related lymphomas
5. American College of Chest Physicians announces new Critical Care Institute
6. Chronic care medicine: Physicians say help!
7. Physicians, patients must work together on new electronic relationships
8. Physicians can help family members caring for dying loved ones
9. American College of Chest Physicians to offer developing nations free access to medical journal
10. Physicians and patients rarely discuss costs
11. Physicians emotional responses to patients deaths increase with care length, says Pitt

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:8/31/2020)... ... 31, 2020 , ... Smile Brands Inc., one of the ... States, today announced the grand opening of another affiliated Bright Now! Dental ... convenient hours, a comfortable office, and full-service care at the new Beaumont location. ...
(Date:8/31/2020)... ... August 31, 2020 , ... In an effort to give back ... donating 10 percent of each hotel room booked with a special new rate code ... Northwest Indiana (RMHC-CNI) , effective immediately. Donations will be applied to any room ...
(Date:8/29/2020)... ... 2020 , ... When professor and author Randy Pausch was diagnosed with pancreatic ... Rather than become melancholic, however, he put together a final lecture in Carnegie Hall ... took a negative situation and turned it into something that inspired millions of people ...
(Date:8/28/2020)... ... August 28, 2020 , ... ... subscription to a customized Lighthouse Health & Wellness mobile app and web-portal. NCPCV ... project. Motorola Solutions Foundation awards grants each year to organizations, such as Destination ...
(Date:8/28/2020)... ... August 28, 2020 , ... Ziegler, a specialty investment ... investment in Synchronous Health, a tech-enabled behavioral health and well-being solutions provider. ... empathy with artificial intelligence (AI) to increase access and quality of behavioral health ...
Breaking Medicine News(10 mins):
(Date:8/31/2020)... SEATTLE (PRWEB) , ... August 31, 2020 , ... ... technology research and advisory guide, has named Cloudticity a Gold winner in the ... are industry and peer recogniti o ns from Network Products Guide ...
(Date:8/27/2020)... Pa. (PRWEB) , ... August 27, 2020 , ... ... care coordination software, today announced the successful completion of their 2020 System and ... well as their HITRUST® interim assessment and MARS-E compliance assessment. These achievements reflect ...
(Date:8/27/2020)... ... August 27, 2020 , ... Trella Health, the leading ... provider of cloud CRM, marketing automation, and contact center solutions for senior living ... integration of Trella’s performance intelligence data and insights into Enquire’s CRM solution to ...
Breaking Medicine Technology:
Cached News: