Atlanta, GA, April 22, 2004 A growing number of people who regularly or occasionally use commercial indoor tanning beds do so because they are aware of the expanding body of medical research that has identified many important health benefits from tanning, according to tanning technology researcher Michael Stepp. Stepp, a widely-published UV light researcher who is also CEO of Wolff System Technology the world's leading manufacturer of sunlamps for indoor tanning beds commissioned this study to help the tanning industry better identify and serve its core market of tanners.
"Instead of tanning just for cosmetic reasons, an increasing number of regular tanning bed users have learned that regular, responsible and moderate exposure to UV light from natural or artificial sources is important to well-being, natural vitamin D production and disease prevention," Stepp said. "In addition, regular indoor tanners are becoming increasingly aware that the links between tanning and skin cancer have been brought into question by medical researchers in studies published in the U.S., the UK and Europe."
To develop this information, Wolff System has completed an extensive market research study conducted among a randomly-drawn sample of 300 men and women who use commercial indoor tanning beds. In this study, 61 percent of individuals surveyed said they use indoor tanning beds frequently, and another 30 percent use these beds fairly often. Wolff also polled other industry experts on indoor tanning, including senior executives at industry manufacturers and tanning salon chains to validate and interpret the findings of their study.
The objectives of this research study were to determine:
- The current demographic profile of indoor tanners
- Their motivations for tanning indoors
- Their awareness of the perceived benefits and risks of indoor tanning
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