HOME >> MEDICINE >> NEWS
Study: Brain battles itself over short-term rewards, long-term goals

You walk into a room and spy a plate of doughnuts dripping with chocolate frosting. But wait: You were saving your sweets allotment for a party later today. If it feels like one part of your brain is battling another, it probably is, according to a newly published study.

Researchers at four universities found two areas of the brain that appear to compete for control over behavior when a person attempts to balance near-term rewards with long-term goals. The research involved imaging people's brains as they made choices between small but immediate rewards or larger awards that they would receive later. The study grew out of the emerging discipline of neuroeconomics, which investigates the mental and neural processes that drive economic decision-making.

The study was a collaboration between Jonathan Cohen and Samuel McClure at Princeton's Center for the Study of Brain Mind and Behavior; David Laibson, professor of economics at Harvard University; and George Loewenstein, professor of economics and psychology at Carnegie Mellon University. Their study appears in the Oct. 15 issue of Science.

"This is part of a series of studies we've done that illustrate that we are rarely of one mind," said Cohen, also a faculty member at the University of Pittsburgh. "We have different neural systems that evolved to solve different types of problems, and our behavior is dictated by the competition or cooperation between them."

The researchers examined a much-studied economic dilemma in which consumers behave impatiently today but prefer/plan to act patiently in the future. For example, people who are offered the choice of $10 today or $11 tomorrow are likely choose to receive the lesser amount immediately. But if given a choice between $10 in one year or $11 in a year and a day, people often choose the higher, delayed amount.

In classic economic theory, this choice is irrational because people are inconsistent in their treatment of th
'"/>

Contact: Steven Schultz
sschultz@princeton.edu
609-258-5729
Princeton University
14-Oct-2004


Page: 1 2 3

Related medicine news :

1. Study: Two brain systems regulate how we call for help
2. Study: Eye contact triggers threat signals in autistic childrens brains
3. Study: Young adults can be motivated to eat fruits, veggies
4. Study: Physical activity in middle age cuts risk of early death
5. Study: Dementia often undiagnosed in clinical settings
6. Study: Too few doctors ask teens about smoking
7. Study: Low-carb diet more effective than low-fat diet
8. Study: Many men take dietary supplements to prevent prostate cancer
9. Study: Height loss screen ultimately could reduce hip fractures
10. Study: New neurons can get out of spinal cord
11. Study: Carbon dioxide may find new use in producing medical implants

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:2/21/2020)... LAKES, Fla. (PRWEB) , ... February 21, 2020 ... ... today announced that it is now offering a 10 percent grand opening discount ... get 10 percent off all purchases," said Osmay Gonzalez, spokesperson for Baby Blendy ...
(Date:2/21/2020)... ... February 21, 2020 , ... The American Society for ... Summit in Boston, MA, in October 2021. The prestigious, invitation-only event—organized by the ... ministers, ministers of health, city and industry leaders, senior executives and other influential ...
(Date:2/20/2020)... ... February 20, 2020 , ... Millennial women are flocking to cosmetic surgeons ... Milford, Penn requesting treatments to achieve “ Rich Girl Face .” In fact, Glamour ... is slowing down into 2020. It’s a look inspired by the signature bee-stung lips, ...
(Date:2/19/2020)... ... February 19, 2020 , ... ... application deadline for its new Lifestyle Medicine Residency Curriculum (LMRC). The curriculum is ... into medical residency programs. Driven by resident involvement, the curriculum has included ...
(Date:2/19/2020)... ... February 19, 2020 , ... ... consistency of healthcare delivery, announced that it will participate in the HIMSS20 ... Florida. BPM+ Health will engage healthcare professionals and other stakeholders at HIMSS20 – ...
Breaking Medicine News(10 mins):
(Date:2/21/2020)... ... 21, 2020 , ... The business of healthcare management is complex. From providing ... and ensuring patients digital and physical safety, there are many things to keep up ... MaintenX International’s is excited to provide their insights on healthcare facility maintenance to attendees ...
(Date:2/20/2020)... ... February 20, 2020 , ... PAINWeekEnd on ... in Arizona, will be a timely and relevant 2-day program providing busy clinicians ... management of chronic pain. , In 2020, paper prescriptions for certain painkillers have ...
(Date:2/19/2020)... , ... February 19, 2020 , ... Drs. Mario Canal ... on March 20, 2020 at The Mansion in Voorhees. The course features guest speaker, ... placing dental implants. Dental implants, including All-on-4® full mouth dental implants, ...
Breaking Medicine Technology:
Cached News: