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Study shows synthetic pheromone in womens perfume increases intimate contact with men

women then selected vials that were clear, odorless and identical in appearance. The contents of the vial the synthetic pheromone or the placebo were added to two ounces of the womans perfume. Each woman applied two to three dabs of the perfume under her nose, on her cheeks and behind her ears at least every other day. The women used 34 different fragrances.

A total of 19 women wore the pheromones and 17 women used the placebos. During three consecutive menstrual cycles, each woman recorded seven different sociosexual behaviors each day. Overall there were no significant changes observed between the two groups in the categories of informal dates, the number of times a male approached the woman and masturbation. Only the intimate behaviors that required a partner were affected. Significant results were experienced after one menstrual cycle and the effects were increased during the second cycle.

Some perfume manufacturers claim to include pheromones in their fragrances, McCoy noted, but few double-blind placebo controlled studies have been conducted on this subject. The Athena Institute for Womens Wellness in Chester Springs, Pa. produced the pheromone used by the SFSU researchers.


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Contact: Norma McCoy
mccoy@sfsu.edu
650-493-1457
San Francisco State University
20-Mar-2002


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