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Survey shows benefits of prescription drug advertising, few adverse effects

y powerful source of consumer health information with effects that include, but also transcend, promoting the use of advertised drugs," write the authors, led by Joel S. Weissman, an associate professor at Harvard Medical School. "(Drug advertising) appears to affect patients' behavior, resulting in more physician visits that detect treatable disease but also precipitating a variety of other health actions whose consequences remain to be understood."

The survey is accompanied by five perspectives debating the pros and cons of direct-to-consumer drug advertising.


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Contact: Jon Gardner
jgardner@projecthope.org
301-656-7401
Health Affairs
26-Feb-2003


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