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U.S. Food and Drug Administration approves effective new tool to help smokers quit

PITTSBURGH, October 31, 2002 -- The nearly 50 million smokers now have an effective new treatment to help them quit. The U.S. Food and Drug Administration (FDA) today approved the CommitTM Lozenge -- the first and only nicotine lozenge -- for over-the-counter (OTC) sale. The Commit Lozenge, from the marketers of Nicorette, helps control cravings by delivering craving-fighting medicine fast. Additionally, its groundbreaking new dosage-selection tool, "Time to First Cigarette" (TTFC), enables smokers to get the right strength of nicotine based on how quickly they need to smoke after waking.

The Commit Lozenge has been shown to be effective in helping people quit, including smokers who have tried quitting before. The benefits of the Commit Lozenge were even greater when quitters used the minimum recommended number of lozenges per day in the early part of their quit attempts (i.e., nine lozenges per day for the first six weeks of therapy).

"As the marketers of Nicorette nicotine gum and NicoDerm CQ nicotine patch, we have provided increased access to safe and effective tools that have helped millions of smokers quit successfully," said Steve Burton, vice president of Smoking Control, Strategic Development and Switch at GlaxoSmithKline Consumer Healthcare. "We understand, however, that when trying to quit, smokers have different needs. Our newest option, the Commit Lozenge, provides smokers with a new treatment option to help them manage their quit attempts while also offering a unique dosage-selection tool to ensure that they are receiving the right amount of medicine."

The Commit Lozenge Features Unique Dosage Selection Tool: "Time to First Cigarette"

The Commit Lozenge uses a unique method for smokers to determine their degree of physical dependence on nicotine. This groundbreaking new indicator is called Time To First Cigarette (TTFC) and is available only with the Commit Lozenge. With TTFC, those who smoke the
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Contact: Kristin Zajaczkowski
kzajaczkowski@porternovelli.com
212-601-8201
Porter Novelli
31-Oct-2002


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