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UCLA medical student develops, markets communication board for intubated patients

a success, in fact, that in November 2003, he began marketing it with the help of medical school friend, Bryan Traughber, who has changed the focus of Vidatak from being a distribution company to one incorporating a business model.

"If the business doesn't succeed, the means for distribution fails," says Traughber.

Prior to this, hospitals could order the board only by calling an 877 number. Internet advertising has been the main focus thus far. On April 18 the company added a shopping cart to the Web site. An order came in that day. Now, the company has begun to approach distributors with established relationships with hospitals. They're specifically targeting three key areas that have patients that would benefit most from the board: rehabilitation medicine, speech pathology and critical care.


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Contact: Enrique Rivero
erivero@support.ucla.edu
310-794-2273
University of California - Los Angeles
19-Oct-2004


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