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Using the internet's power and anonymity to reduce problem drinking

" he said. "When they decide to make a change, they usually don't tell anyone and don't ask for help. They just start refusing drinks, or being more careful about where and when they drink."

  • MyStudentBody.com (MSB), a college-student health website, currently provides help for problems related to alcohol, sexually transmitted diseases, and tobacco. Research has shown that MSB may be an effective brief intervention for college students, especially women and low-motivation drinkers (those less likely to seek out services through other means).

    "MSB [showed] significant results for three important subgroups: females, persistent heavy drinkers, and low-motivation drinkers," said Emil Chiauzzi, vice president of product development at Inflexxion, Inc. "Females who used MSB significantly reduced their peak and total consumption during special occasions and reported significantly fewer negative consequences related to drinking, [compared] to females [in the control group]. Persistent heavy drinkers using MSB [showed a] rapid decrease in average and peak consumption and composite alcohol scores. [Low-motivation] students who used MSB reduced the number of drinks consumed per day significantly faster than those in the control group."

  • The advancement of computer-based BMIs and access to the internet has reduced the time lag between assessment and feedback. Computerized assessments and algorithms also facilitate the option of providing individualized feedback immediately upon submission of data.

    "Computerized interventions can provide the message immediately," said Walters, "when the drinker might be most interested in getting information. They can also provide a lower-cost and customized intervention to many more drinkers. Considering the problems that alcohol creates for drinkers, as well as for others, the public health potential of these interventions is enormous."

    "Computerized interventions can also provide
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    • 14-Feb-2005


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