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American College of Physicians Foundation convenes conference

ent statistics show that 65 percent of hospitalizations for people over the age of 80 is due to improper medication practices.

The keynote address at the conference will feature Jay Bernhardt, PhD, MPH, Director of the newly created National Center for Health Marketing (NCHM) at the U.S. Centers for Disease Control and Prevention (CDC) in Atlanta. One of the newest national centers at the CDC, NCHM specializes in marketing and communication programs that are high-impact, science-based, and customer-centered.

The conference will also feature plenary sessions, and preliminary findings from the ACP Foundation's 'Prescription Bottle Labeling Project,' will be presented. The project, led by a team of researchers from Harvard Medical School and the RAND Corporation, is examining the inconsistencies with prescription drug bottle warning labels and potential solutions. To date, a host of labeling-related issues has been found to be associated with medication non-adherence issues and patient safety.


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Contact: Leigh Fazzina
lfazzina@acponline.org
215-351-2514
American College of Physicians
23-Nov-2005


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