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Arthur Frommer tells America where to stop when they need to go

East Hanover, May 20, 2005 While most Americans look forward to summer travel, anxiety may replace anticipation for the one out of six adults over age 40 with a condition called overactive bladder (OAB). To help people with OAB avoid embarrassment when they head outside their homes, world-renowned travel expert Arthur Frommer has partnered with Novartis Pharmaceuticals Corporation to develop Where to Stop & Where to Go: A Guide to Traveling with Overactive Bladder in the United States.

Available free-of-charge to people across the U.S., the Frommer-authored guide is the centerpiece of a new educational campaign designed to help the more than 33 million people with OAB in the United States build confidence about traveling close to and far from home -- instead of limiting travel because of their condition. The first-of-its-kind 75-page guide highlights key restaurants, museums, and other tourist attractions in 19 U.S. cities and four national parks, providing an easy-to-follow list of restroom locations. To obtain a free copy of Where to Stop & Where to Go, consumers can call toll-free 1-877-STOP-GO-5 (1-877-786-7465) or log onto www.WheretoStopWheretoGo.com.

"While researching this guide, I experienced firsthand what traveling with overactive bladder is like needing to ask strangers about locating a restroom or trying to persuade a salesperson to give me access to their facilities all while time is of the essence," said Frommer, the campaign's spokesperson. "It quickly became clear that we could do a lot to alleviate stress and anxiety by getting those questions answered for people with overactive bladder. That is why this campaign is so important."

The campaign website, www.WheretoStopWheretoGo.com, also provides:

  • Helpful tips on traveling with OAB, such as "look for a major nationwide retail chain" as many appear to maintain
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Contact: Anne Marie Kearns
AnneMarie.Kearns@Ketchum.com
646-935-4010
Ketchum
20-May-2005


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