HOME >> MEDICINE >> NEWS
Campaigns on young people's weight miss point, says research

Campaigns that try to get young people to lose weight by focusing on their dissatisfaction with their appearance are missing the point, new research suggests.

Young people who don't like their appearance are no more motivated to change their eating habits than those who are happy with the way they look, research from the University of Bath shows.

But getting children of all sizes to think more about their bodies, not necessarily favourably or unfavourably, makes them much more receptive to campaigns about losing weight and keeping healthy. TV shows such as those involving chef Jamie Oliver can help.

Ekant Veer, a lecturer in the Marketing Group in the University's School of Management, studied 330 schoolchildren aged between 13 and 18.

In the first study into the effectiveness of obesity campaigns, Mr Veer found that some children said there was a big difference between their body size and that of the smaller size they wanted to be.

But these children were no more motivated to change by dieting and exercise than those who were close to their ideal weights, the study found. Twenty-six per cent of those whose ideal size was much thinner than their own size said they wanted to eat healthier and exercise more, and 25 per cent of those who were close to their weight said the same.

However, Mr Veer also split the 330 children into two groups, one of which was asked to draw a picture of themselves.

Both groups were then shown one of two types of advertising posters; one a motivational poster urging them to get in shape and the other an educational poster giving them specific advice on how to lose weight.

Seventy-five per cent of those who had drawn the picture of themselves, and who had therefore had to think about their bodies, said they would eat healthier and exercise more after seeing the advertisements, compared to only 58 per cent of those who had not drawn a picture of th
'"/>

Contact: Tony Trueman
t.trueman@bath.ac.uk
44-012-253-84220
University of Bath
16-Oct-2006


Page: 1 2

Related medicine news :

1. States taking action to insure nations 13.3M uninsured young adults
2. Early-childhood intervention may improve well-being through young adulthood
3. U of M report says early-childhood intervention improves well-being through young adulthood
4. Children and young people show elevated leukaemia rates near nuclear facilities
5. Damon Runyon renews its $2.25 million investment to support young clinical cancer investigators
6. Tumor cell activity may provide clues for treating breast cancer in young women
7. Complications of type 2 diabetes in young people -- a ticking bomb
8. Most young women dont recognize heart attack warning signs
9. Making old hearts young again
10. Infection takes high toll in young children
11. Having elevated risk factors in young adulthood raises risk of coronary calcium later on

Post Your Comments:
*Name:
*Comment:
*Email:
TAG: Campaigns young people weight miss point says research

(Date:7/24/2014)... 24, 2014 In a recent report by ... officially put an end to criminal penalties associated with possession ... era for marijuana reform in Washington DC, giving it one ... law replaces criminal penalties for possession of one ounce of ... the possession of more than an ounce of marijuana remain ...
(Date:7/24/2014)... from Penn Medicine shows that incisionless transcatheter aortic ... stay by 30 percent and has no impact ... conventional transfemoral TAVR, which requires an incision in ... the current issue of Circulation: Cardiovascular Interventions ... aortic valve without a traditional open-heart surgical approach. ...
(Date:7/24/2014)... director of The Miriam Hospital,s HIV/Viral Hepatitis Coinfection ... Island Medical Journal special edition, "RI Defeats ... (hep c or HCV) is feasible, can provide ... challenges, and improve health care disparities. Barriers to ... include lack of funding earmarked for HCV research, ...
(Date:7/24/2014)... CA (PRWEB) July 24, 2014 On October ... ones will descend upon the Embassy Suites LAX North for ... hosted by DiabetesSisters and the first time it has convened ... time for the organization to open the entire event to ... the only conference of its kind worldwide for women with ...
(Date:7/24/2014)... 24, 2014 The U.S. Food ... and the Entertainment Industries Council (EIC) have teamed ... American Horror Story on a first-of-its-kind Decorative ... realities of illegal and unsafe lens use to ... already reached tens-of-thousands, is now releasing its second ...
Breaking Medicine News(10 mins):Health News:Washington D.C. Decriminalizes Marijuana 2Health News:Penn study: Incisionless transcatheter aortic valve replacement surgery cuts hospital length of stay 2Health News:Miriam Hospital physician advocates awareness, collaboration to combat peaking hep C virus 2Health News:Miriam Hospital physician advocates awareness, collaboration to combat peaking hep C virus 3Health News:Miriam Hospital physician advocates awareness, collaboration to combat peaking hep C virus 4Health News:DiabetesSisters Brings Conference for Women with Diabetes Los Angeles for the First Time 2Health News:DiabetesSisters Brings Conference for Women with Diabetes Los Angeles for the First Time 3Health News:Optometric Professionals Team with Hollywood for Second Installment of Video Campaign 2Health News:Optometric Professionals Team with Hollywood for Second Installment of Video Campaign 3Health News:Optometric Professionals Team with Hollywood for Second Installment of Video Campaign 4
(Date:7/24/2014)... , July 24, 2014 Boston Children,s Hospital,s ... (#PedInno14), will feature an "Innovation Tank" – a ... opportunity to pitch their business or product solution to ... and feedback on how to accelerate the innovation and ... the morning of Friday, October 31, will be moderated ...
(Date:7/24/2014)... -- Cancer patients in the west of Scotland ... to home when a new radiotherapy center opens near ... VAR ) has been selected to equip the ... four TrueBeam™ medical linear accelerators. Two of ... and radiosurgery treatments, will replace older treatment machines at the ...
(Date:7/24/2014)... ATLANTA, July 24, 2014 Second ... as President and Chief Executive Officer effective September 2, ... to $20.4 million , BioGlue ® revenues ... PerClot ® revenues grew 22 percent year-over-year to ... grew 20 percent year-over-year to $1.7 million , ...
Breaking Medicine Technology:Taking on Tomorrow to Feature "Innovation Tank" Pitch Opportunity for Aspiring Pediatric Health Care Entrepreneurs 2Taking on Tomorrow to Feature "Innovation Tank" Pitch Opportunity for Aspiring Pediatric Health Care Entrepreneurs 3Varian Medical Systems Selected to Equip First Satellite Radiotherapy Center in Scotland 2Varian Medical Systems Selected to Equip First Satellite Radiotherapy Center in Scotland 3CryoLife Second Quarter 2014 Revenues Increase 3 Percent to a Record $34.7 Million 2CryoLife Second Quarter 2014 Revenues Increase 3 Percent to a Record $34.7 Million 3CryoLife Second Quarter 2014 Revenues Increase 3 Percent to a Record $34.7 Million 4CryoLife Second Quarter 2014 Revenues Increase 3 Percent to a Record $34.7 Million 5CryoLife Second Quarter 2014 Revenues Increase 3 Percent to a Record $34.7 Million 6CryoLife Second Quarter 2014 Revenues Increase 3 Percent to a Record $34.7 Million 7CryoLife Second Quarter 2014 Revenues Increase 3 Percent to a Record $34.7 Million 8CryoLife Second Quarter 2014 Revenues Increase 3 Percent to a Record $34.7 Million 9CryoLife Second Quarter 2014 Revenues Increase 3 Percent to a Record $34.7 Million 10CryoLife Second Quarter 2014 Revenues Increase 3 Percent to a Record $34.7 Million 11CryoLife Second Quarter 2014 Revenues Increase 3 Percent to a Record $34.7 Million 12CryoLife Second Quarter 2014 Revenues Increase 3 Percent to a Record $34.7 Million 13CryoLife Second Quarter 2014 Revenues Increase 3 Percent to a Record $34.7 Million 14CryoLife Second Quarter 2014 Revenues Increase 3 Percent to a Record $34.7 Million 15CryoLife Second Quarter 2014 Revenues Increase 3 Percent to a Record $34.7 Million 16CryoLife Second Quarter 2014 Revenues Increase 3 Percent to a Record $34.7 Million 17
Cached News: