HOME >> MEDICINE >> NEWS
Campaigns on young people's weight miss point, says research

Campaigns that try to get young people to lose weight by focusing on their dissatisfaction with their appearance are missing the point, new research suggests.

Young people who don't like their appearance are no more motivated to change their eating habits than those who are happy with the way they look, research from the University of Bath shows.

But getting children of all sizes to think more about their bodies, not necessarily favourably or unfavourably, makes them much more receptive to campaigns about losing weight and keeping healthy. TV shows such as those involving chef Jamie Oliver can help.

Ekant Veer, a lecturer in the Marketing Group in the University's School of Management, studied 330 schoolchildren aged between 13 and 18.

In the first study into the effectiveness of obesity campaigns, Mr Veer found that some children said there was a big difference between their body size and that of the smaller size they wanted to be.

But these children were no more motivated to change by dieting and exercise than those who were close to their ideal weights, the study found. Twenty-six per cent of those whose ideal size was much thinner than their own size said they wanted to eat healthier and exercise more, and 25 per cent of those who were close to their weight said the same.

However, Mr Veer also split the 330 children into two groups, one of which was asked to draw a picture of themselves.

Both groups were then shown one of two types of advertising posters; one a motivational poster urging them to get in shape and the other an educational poster giving them specific advice on how to lose weight.

Seventy-five per cent of those who had drawn the picture of themselves, and who had therefore had to think about their bodies, said they would eat healthier and exercise more after seeing the advertisements, compared to only 58 per cent of those who had not drawn a picture of th
'"/>

Contact: Tony Trueman
t.trueman@bath.ac.uk
44-012-253-84220
University of Bath
16-Oct-2006


Page: 1 2

Related medicine news :

1. States taking action to insure nations 13.3M uninsured young adults
2. Early-childhood intervention may improve well-being through young adulthood
3. U of M report says early-childhood intervention improves well-being through young adulthood
4. Children and young people show elevated leukaemia rates near nuclear facilities
5. Damon Runyon renews its $2.25 million investment to support young clinical cancer investigators
6. Tumor cell activity may provide clues for treating breast cancer in young women
7. Complications of type 2 diabetes in young people -- a ticking bomb
8. Most young women dont recognize heart attack warning signs
9. Making old hearts young again
10. Infection takes high toll in young children
11. Having elevated risk factors in young adulthood raises risk of coronary calcium later on

Post Your Comments:
*Name:
*Comment:
*Email:
TAG: Campaigns young people weight miss point says research

(Date:10/25/2014)... October 25, 2014 Mesothelioma researchers are ... to receive pemetrexed (Alimta), after his combination drug therapy ... full story , just posted on the Surviving Mesothelioma ... Tokushukai Medical Center in Japan suggests that “maintenance therapy” ... patients who cannot tolerate higher doses of cisplatin. ...
(Date:10/25/2014)... News) -- Researchers who discovered antibiotics in farmed ... for concern. The use of antibiotics in ... consumption contribute to the development of antibiotic-resistant bacteria ... from the study. Each year in the ... people and kill about 23,000, according to the ...
(Date:10/22/2014)... At a time when the national ... athletes at all levels, the UPMC Sports Medicine ... discussion where two powerful messages are lost: Concussions can ... in full recoveries every day. , In striving to ... and research, UPMC and the Concussion Program are unveiling ...
(Date:10/22/2014)... 22, 2014 For Dr. Iris Hunter, a ... it’s an extension of her life’s mission. Her extensive experience ... the owner of FirstLight HomeCare, make it clear that Hunter’s ... me that my work makes a difference in the lives ... spirit, so after much research, I felt ready to start ...
(Date:10/22/2014)... (PRWEB) October 22, 2014 Hay House is ... Beyond Addiction and Upgrade Your Life (Paperback; $10.82) written by ... Yoga & Recovery. This book is meant to help ... a life of recovery. , Recovery 2.0 is not ... Steps; Recovery 2.0 is a guide for what comes next. ...
Breaking Medicine News(10 mins):Health News:New Report Illustrates Extended Mesothelioma Survival with “Maintenance Therapy”, According to Surviving Mesothelioma 2Health News:Researchers Say Antibiotics in Fish a Health Concern 2Health News:University of Pittsburgh Medical Center Launches Initiative to Emphasize Concussions Are Treatable 2Health News:University of Pittsburgh Medical Center Launches Initiative to Emphasize Concussions Are Treatable 3Health News:University of Pittsburgh Medical Center Launches Initiative to Emphasize Concussions Are Treatable 4Health News:Dr. Iris Hunter to Host Grand Opening of FirstLight HomeCare Tomorrow 2Health News:Hay House Announces The Official Release of Recovery 2.0: Move Beyond Addiction and Upgrade Your Life 2Health News:Hay House Announces The Official Release of Recovery 2.0: Move Beyond Addiction and Upgrade Your Life 3
(Date:10/25/2014)... -- Research and Markets ( http://www.researchandmarkets.com/research/bfqljk/global_and ... "Global and Chinese Hemodialysis Concentrates Industry Report 2014" ... (Logo: http://photos.prnewswire.com/prnh/20130307/600769) , Global and Chinese ... and in-depth study on the current state of ... the Chinese situation. The report provides ...
(Date:10/25/2014)... , Oct. 24, 2014 In conjunction ... quarter 2014 financial results press release, you are invited ... broadcast live over the internet on Monday, November 3, ... Time). A live audio webcast of the ... http://www.durect.com and clicking "Investor Relations."  If you ...
(Date:10/25/2014)... , Oct. 24, 2014  As the ... provide a company access to diverse skill sets ... and round-the clock business hours for efficiency. However, ... hurdles. According to recent research, ... such as seeing a project not move forward ...
Breaking Medicine Technology:Global and Chinese Hemodialysis Concentrates Industry Report 2014 2Global and Chinese Hemodialysis Concentrates Industry Report 2014 3DURECT Corporation Invites You to Join its Third Quarter 2014 Earnings Conference Call 2Work Around the Clock: Successfully Building & Managing Global Virtual Teams 2
Cached News: