Campaigns on young people's weight miss point, say...( emselves. These results show th...)

Campaigns on young people's weight miss point, says research

emselves.

"These results show that when a student is thinking about their size, the use of ads to encourage them to eat healthier or be more active has a significant effect," said Mr Veer.

"This research shows that getting young people to think about themselves frequently makes them much more receptive to campaigns giving information about how to eat more healthily and to exercise.

"TV shows such as those involving Jamie Oliver and school dinners are an excellent starting point since they will make school children think about their weight, without making the children feel like they are not attractive or worthless. These types of messages don't work."

"Health professionals should bear this in mind when they come to create campaigns or their efforts could be a waste of resources."

Contact: Tony Trueman
t.trueman@bath.ac.uk
44-012-253-84220
University of Bath
16-Oct-2006

Page: 1 2
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