HOME >> MEDICINE >> NEWS
Children's viewing time may increase requests for advertised products

Children who spend more time watching television and movies and playing video games may be more likely to ask their parents for toys, food and drinks they saw in advertisements, according to a study in the April issue of Archives of Pediatrics & Adolescent Medicine, a theme issue on children and the media.

The average American child will see more than 40,000 television commercials every year, as well as product placements on TV and in other forms of media, according to background information in the article. Studies have shown that advertising influences children's preferences and requests beginning at a young age. "Since parents control family budgets, child requests are important forces for family spending and may negatively impact interactions between parents and children," the authors write.

Lisa J. Chamberlain, M.D., M.P.H., and colleagues at the Stanford University School of Medicine, Palo Alto, Calif., evaluated the connection between screen media exposure and requests for advertised products in a group of 827 third-graders at 12 elementary schools in Northern California. Children who enrolled in the study were interviewed on two weekdays during the fall of their third-grade year (September to October 1999), and again in the spring of third grade, the fall of fourth grade and the spring of fourth grade. They were asked how much time they spent watching television, watching movies or videos on a VCR and playing video games during one or two days of the previous week. They also reported whether, in the past week, they had asked someone to buy them food, drinks or toys they had seen on television. If they said yes, researchers had them write the names of up to four specific products.

Overall, children in the study logged more than 22 hours of total screen time per week, including more than 10 hours of TV. They reported making about one request each week for toys and more than one request every two weeks for food or drinks. Children
'"/>

Contact: Robert Dicks
650-497-8364
JAMA and Archives Journals
3-Apr-2006


Page: 1 2

Related medicine news :

1. Support for Childrens Health and Medicare Protection Act given to House leaders by ACP
2. Childrens brain responses predict impact of sleep loss on attention
3. Childrens Hospital and Pitt lead national trial of hypothermia to treat pediatric brain injury
4. Childrens Hospital Boston presents at the American College of Cardiology Scientific Sessions
5. Childrens packed lunches: Are they even worse than Turkey Twizzlers?
6. Childrens Hospital Oakland Research Institute -- cancer study
7. Childrens Hospital Boston neurosurgeons to perform brain tumor removal during live Web cast
8. Study by Childrens Hospital and Carnegie Mellon explains crucial deficit in children with autism
9. Ear infection expert from Childrens Hospital of Pittsburgh leads interactive demo on diagnosis
10. Cincinnati Childrens researchers publish findings on potential target for leukemia treatment
11. Childrens Hospital of Pittsburgh and UPMC surgeons save two lives with domino transplant

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:2/22/2017)... (PRWEB) , ... February 22, 2017 , ... South Bend’s ... proud to once again feature Heroes On The Water (HOW), a non-profit organization dedicated ... all new episode has series host ‘Mike D’ traveling to Lake Denmark, New Jersey, ...
(Date:2/22/2017)... ... February 22, 2017 , ... ... accurately understand each Medicare Advantage member’s risk, identify any gaps-in-coding, as well ... solution helps transform the HCC Risk Adjustment process from a typical fragmented ...
(Date:2/22/2017)... ... 2017 , ... A cylindrical “pipeline” used for treating large ... ones, according to the results of a clinical trial announced Wednesday. , The ... A. Hanel, MD, PhD, neurovascular surgeon with Baptist Health and Lyerly Neurosurgery and ...
(Date:2/22/2017)... ... , ... Sideline Products participated in the World Horse Expo held in Timonium, ... his production crew. Tom Seay’s program “Best of America by Horseback” is broadcasted ... will be featured on April 6, 2017. After the broadcast, the clip will be ...
(Date:2/22/2017)... , ... February 22, 2017 , ... Using the power ... utilizing a simple online checklist. Over a period of just 24 months, thousands of ... of an online checklist called T.A.D. , “The internet is not getting quieter. In ...
Breaking Medicine News(10 mins):
(Date:2/22/2017)... Conn. , Feb. 22, 2017   Protein ... maker of Flublok® Influenza Vaccine , announced today ... Partnership for Influenza Vaccine Introduction (PIVI) and the Mongolian ... devastating impacts of the flu.  The doses of Flublok ... Mongolia for health care workers, ...
(Date:2/22/2017)... , February 22, 2017 According ... "Radiology Information System Market by Type, Component, Deployment Mode and ... radiology information system market was valued at $603 million in ... growing at a CAGR of 5.9% from 2016 to 2022. ... of the total market in 2015. ...
(Date:2/22/2017)... Feb. 22, 2017  Based on its recent ... & Sullivan recognizes SnooZeal, Inc. with the 2017 ... highly innovative product that intelligently addresses the root ... muscles through the clinically proven continuous transmucosal electrical ... SnooZeal is one of the most accessible anti-snoring ...
Breaking Medicine Technology:
Cached News: