HOME >> MEDICINE >> NEWS
Do shopping lists promote or prevent healthy choices?

A new study from the Journal of Consumer Research reveals an unexpected situation when you may opt for a sinful dessert like cheesecake over a healthy alternative like a fruit salad. Comparing memory-based and stimulus-based decision making, researchers from Duke, UCLA, and the University of Florida found that trying to recall what options are available such as when making a shopping list at home uses mental resources that might otherwise be used to counter impulsive choices.

"We find that consumers who must generate options from memory are more likely to select fun, hedonistic, and sinful options over sensible options or "appropriate" options," write Yuval Rottenstreich (Duke University), Sanjay Sood (UCLA), and Lyle Brenner (University of Florida).

According to the researchers, when consumers decide what to purchase at the grocery store, the decision is "stimulus-based," that is, it is based on what is directly in front of us. On the other hand, writing out a grocery list at home before going to the store to pick up the items requires "memory-based" decisions. The consumer must attempt to recall the items available at the store before planning out meals for the rest of the week.

In three experimental studies, the researchers found that having to come up with options from memory led to more impulsive decisions. Interestingly, consumers who had to recall what items were available also opted for lower-priced items, while consumers who had the options in front of them chose higher priced goods with the expectation that a higher price meant better quality.

"The observed results are consistent with the notion that memory-based choices are guided relatively more by feeling-based considerations (say an urge for tasty food), whereas stimulus-based choices are guided relatively more by cognitive or deliberation-based considerations (say, the need to be on a diet)," explain the authors.


'"/>

Contact: Suzanne Wu
swu@press.uchicago.edu
773-834-0386
University of Chicago Press Journals
7-Mar-2007


Page: 1

Related medicine news :

1. A better diet through online shopping?
2. Study finds safety intervention increases use of child safety restraints in shopping carts
3. Citizen consumers? Using public services is not like shopping
4. Journalists: Register now for CHEST 2007 in Chicago
5. Sight specialists to shed light on vision loss at UH conference
6. Medicaid patients with lupus travel farther to see specialists
7. The Society of Hospital Medicine and Wiley to launch InfoPOEMs for hospitalists
8. 6 finalists compete for achievement in operations research
9. Pediatric specialists often far from home
10. ACP re-launches magazine for hospitalists
11. Sports medicine journal available to journalists

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:11/9/2018)... , ... November 09, 2018 , ... ... that specializes in the treatment of autism and other developmental disabilities, is pleased ... concerted effort to address the service gap and alarming rise in Autism Spectrum ...
(Date:11/9/2018)... NEW YORK (PRWEB) , ... November 08, 2018 , ... ... its September edition of “Future of Cancer Care.” , This year, an estimated ... people will die from the disease. Yet it is also the year in which ...
(Date:11/8/2018)... (PRWEB) , ... November 08, 2018 , ... Dutch Bros ... of Breast Cancer Awareness Month. For each custom “Be Aware” mug sold in October, ... “We are so proud of the support our customers showed for these amazing organizations,” ...
(Date:11/8/2018)... ... November 08, 2018 , ... ... City nonprofit, have joined forces to celebrate veterans and raise awareness of veterans ... month of November. , Through their “Lights on Broadway” campaign, Morgan Stanley ...
(Date:11/7/2018)... LAUDERDALE, Fla. (PRWEB) , ... November 07, 2018 ... ... specialists have long known the many benefits of human growth hormone (HGH) replacement ... growth hormone deficiencies. However, they say that for various reasons, many patients have ...
Breaking Medicine News(10 mins):
(Date:11/9/2018)... ... November 09, 2018 , ... ... survive – a sobering statistic that makes Thanksgiving food drives urgently important. Yet, ... when they make food drive donations. Colorado-based nonprofit Heaven On Earth NOW has ...
(Date:11/9/2018)... , ... November 08, 2018 ... ... Health Information Security™ services has appointed Ryan Patrick, MBA, CISSP, CCSFP, to ... seasoned expert in healthcare information security and a HITRUST CSF practitioner, Mr. ...
(Date:11/8/2018)... NEW YORK (PRWEB) , ... November 08, 2018 ... ... Feinberg as Senior Vice President and Chief Marketing and Communications Officer. In this ... marketing, communications, and branding efforts. Mr. Feinberg will join the senior leadership team ...
Breaking Medicine Technology:
Cached News: