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Drug reps use friendship to influence doctors

es only of the most promoted, usually most expensive, drugs, and patients given a sample for part of a course of treatment almost always receive a prescription of the same drug."

A sales force of 100,000 drug reps (one drug rep per 2.5 targeted physicians) is providing "rationed doses of samples, gifts, services, and flattery" to those physicians who are likely to prescribe the rep's drug. "Every word, every courtesy, every gift, every piece of information provided is carefully crafted" say the authors, "not to assist doctors or patients, but to increase market share for targeted drugs."


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Contact: Andrew Hyde
presS@plos.org
44-122-346-3330
Public Library of Science
23-Apr-2007


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