HOME >> MEDICINE >> NEWS
Effect of direct-to-consumer drug ads unexpected

Television ads for prescription drugs are everywhere, enticing people to ask their doctors for this drug or that one, but the effect this type of ad has on American healthcare may be more complicated than simply inducing patients to choose one brand or the other, according to a team of researchers.

"Up until 1997, manufacturers could not say both the product's name and what it was used for, in a TV ad," says Andrew N. Kleit, professor of energy and environmental economics and member of Penn State's Center for Health Care and Policy Research.

Since 1997, direct-to-consumer ads have flourished, even with the requirement that the ads must list all the potential side effects and counter indications. Some critics suggest that the ads get people to take the medications when they do not need them or are not good for them. Others argue that the ads are important to tell people that a medical solution to the problem is now available. Still others suggest that the ads make people more health conscious and spur them on to get the treatment that they need, no matter which medication they eventually use. However, little research covers the effects of these television advertisements.

Kleit and a team of researchers from Medical University of South Carolina including project principal investigator David Bradford, professor, health administration and policy; Paul J. Nietert, assistant professor, biostatistics, bioinformatics and epidemiology; Terrence Steyer, assistant professor, family medicine; Thomas McIlwain, assistant professor health administration and policy and Steven Ornstein, department of family medicine, investigated how drug ads for two osteoarthritis drugs influenced patients' medical visits and doctors prescribing the drug.

The team report their work on the two drugs, Merck's Vioxx and Pfizer's Celebrex, in the September/October issue of Health Affairs. Merck voluntarily removed Vioxx from the market in 2004 due to increased risk of hear
'"/>

Contact: A'ndrea Elyse Messer
aem1@psu.edu
814-865-9481
Penn State
12-Sep-2006


Page: 1 2 3

Related medicine news :

1. Effectiveness of first renin inhibitor drug for treating hypertension is limited
2. Effectiveness of over-the-counter decongestant questioned in new study
3. Effective medical response reduced deaths of critically injured after London bombings
4. Effective HIV control may depend on viral protein targeted by immune cells
5. Effect of tobacco ads may backfire
6. Effects of new sleep medication appear unlikely to have potential for abuse or cognitive impairment
7. Effective treatments for panic disorder not reaching patients
8. Heat therapy for cancer may be key to Lance Armstrong Effect
9. Effective alcohol dependence treatments defined
10. Effects of preterm birth and early environmental risks continue into adolescence
11. Effective treatment of a mothers depression reduces risk of psychiatric disorders in her children

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:3/22/2020)... ... March 22, 2020 , ... In times ... to be a frivolous luxury. The world’s focus is on practical matters - ... sense of stability and control in chaos. However, it’s during these times that ...
(Date:3/19/2020)... ... , ... Therapies of The Rockies has Colorado’s back, and they are here ... telepractice patients across the country, as remote therapy services have no geographic boundaries. Reach ... your services safely! , Therapies of The Rockies is a Denver-area speech, language, occupational, ...
(Date:3/19/2020)... ... March 19, 2020 , ... “We wanted to solve the challenges of safely ... Founder of Radish Health. “A reliable at home testing kit that can be processed ... need in the comfort of their own home, while maintaining the health of the ...
(Date:3/15/2020)... ... March 13, 2020 , ... Special Learning ... to bridge the gap by connecting individuals with autism and other developmental disabilities ... attain fulfilling and independent lives has not wavered. , These past ten ...
(Date:3/13/2020)... ... March 13, 2020 , ... Nightingale ... States. To promote the safety, health, and general well-being of our learners and ... and, as of Monday, March 16, 2020, will shift to online synchronous simulation ...
Breaking Medicine News(10 mins):
(Date:3/20/2020)... ... ... Today, in response to Maryland Governor Larry Hogan’s call on Monday to increase hospital ... sought and received an Emergency Certificate of Need approval from the Maryland Health ... of the hospital’s main inpatient facility, The Mary Catherine Bunting Center in downtown Baltimore. ...
(Date:3/19/2020)... ... March 19, 2020 , ... ... safe and effective as single food immunotherapy, according to research scheduled for presentation ... before it was cancelled due to the situation with coronavirus disease 2019 (COVID-19). ...
(Date:3/16/2020)... (PRWEB) , ... March 16, ... ... WeInfuse has now integrated with six medical billing and Electronic Health Record ... WellSky’s Ascend and R2 Health. Multiple other EHR integrations are underway, including ...
Breaking Medicine Technology:
Cached News: