HOME >> MEDICINE >> NEWS
Effect of tobacco ads may backfire

CORVALLIS, Ore. -- Tobacco company-sponsored anti-smoking advertising aimed at youths not only has no negative effect on teen smoking, it may actually encourage youngsters to smoke, according to a study co-authored by an Oregon State University researcher.

Results from the study also show that tobacco industry-sponsored prevention ads aimed at parents often have harmful effects on students, also increasing their likelihood of smoking.

"We suspected this the minute we saw the kind of ads the tobacco companies were creating," said Brian Flay, a professor in the Department of Public Health at Oregon State University. "Their objective is to get customers, not to stop customers from finding them."

The study appears in the December issue of American Journal of Public Health.

Flay was one of nine researchers from Bridging the Gap, a policy research program based at the University of Illinois at Chicago and the University of Michigan, who worked on this study, which is the first to examine how youth are affected by parent-targeted ads sponsored by the tobacco industry.

More than 100,000 students from all areas of the country in 8th, 10th and 12th grades were surveyed to assess the relationship between exposure to tobacco company prevention advertising and youth smoking-related beliefs, intentions and behaviors. Researchers linked these data with Nielsen Media Research data on the exposure of youth to smoking-related ads that appeared on network and cable stations in the 75 largest United States media markets from 1999 to 2002.

Some of the findings include:

  • Each additional youth-targeted prevention ad viewed by a student resulted in a 3 percent stronger intention among all students to smoke in the future.

  • There was a 12 percent increase in the likelihood that 10th- and 12th-grade students would become smokers if they watched prevention ads targeted at their parents.

  • On average, the students we
    '"/>


Contact: Brian Flay
brian.flay@oregonstate.edu
541-737-2686
Oregon State University
13-Dec-2006


Page: 1 2

Related medicine news :

1. Effectiveness of first renin inhibitor drug for treating hypertension is limited
2. Effectiveness of over-the-counter decongestant questioned in new study
3. Effective medical response reduced deaths of critically injured after London bombings
4. Effective HIV control may depend on viral protein targeted by immune cells
5. Effects of new sleep medication appear unlikely to have potential for abuse or cognitive impairment
6. Effective treatments for panic disorder not reaching patients
7. Effect of direct-to-consumer drug ads unexpected
8. Heat therapy for cancer may be key to Lance Armstrong Effect
9. Effective alcohol dependence treatments defined
10. Effects of preterm birth and early environmental risks continue into adolescence
11. Effective treatment of a mothers depression reduces risk of psychiatric disorders in her children

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:11/30/2016)... ... November 30, 2016 , ... ... clinical research community that the FDA Binding Guidance goes into effect next month. ... formats listed in the FDA Data Standards Catalog. The current FDA Data Standards ...
(Date:11/30/2016)... ... November 30, 2016 , ... U.S. Security Associates (USA) ... services based in Richmond, Virginia. The acquisition further strengthens USA’s capabilities within ... security services and prides itself on 100% client-retention to the healthcare industry. In ...
(Date:11/30/2016)... Philadelphia, PA (PRWEB) , ... November 30, 2016 ... ... and pharmaceutical organizations to build intelligent, connected applications, announces today that it has ... (HITRUST). , CloudMine, has been self-certified as compliant with the HITRUST CSF ...
(Date:11/30/2016)... ... November 30, 2016 , ... Staying on top ... deductibles, more restrictive lists of healthcare providers and soaring drug costs. To help ... estimator tools, offered by New York health plans. These tools, which are ...
(Date:11/30/2016)... Linda, Ca (PRWEB) , ... November 30, 2016 , ... ... in Best in Biz Awards, the only independent business awards program judged by members ... progress as it drives revenue and growth, while maintaining partner relations. In 2015 LabRoots ...
Breaking Medicine News(10 mins):
(Date:12/2/2016)... , Dec. 2, 2016 CVS Health ... annual Analyst Day in New York City on Thursday, December 15, 2016, ... Health leadership team will provide an in-depth review of ... shareholder value. The company will also discuss 2017 earnings ... video webcast of the event will be broadcast simultaneously ...
(Date:12/2/2016)... NEW YORK , December 2, 2016 ... Extremity Braces & Support) is Expected to Gain a Significant ... Prone to Orthopedic Ailments  ... , , According ... Market Study on Medical Implants Sterile Packaging: Clamshell Product Type ...
(Date:12/2/2016)...   CytoSorbents Corporation (NASDAQ: CTSO ), ... approved CytoSorb ® cytokine adsorber to treat deadly ... that Dr. Phillip Chan , Chief Executive Officer, ... Main Event investor conference held from December 6 ... Boulevard Hotel in Los Angeles, California ...
Breaking Medicine Technology:
Cached News: