HOME >> MEDICINE >> NEWS
Forget basal body temperature -- check out her clothes

Was Chris De Burgh's sexy "Lady in Red," perhaps, ovulating? A new UCLA and University of Wisconsin-Eau Claire study finds evidence that women put more effort into their clothing and grooming during their most fertile periods.

"Near ovulation, women dress to impress, and the closer women come to ovulation, the more attention they appear to pay to their appearance," said Martie Haselton, the study's lead author and a UCLA associate professor of communication studies and psychology. "They tend to put on skirts instead of pants, show more skin and generally dress more fashionably."

Conventional wisdom has long held that humans hide all signs of ovulation, even from themselves and their mates. Indeed, numerous scientific studies have been devoted to identifying what the evolutionary advantage might be to disguising fertility.

Yet the study, which publishes Oct. 10 in the online version of the scholarly journal Hormones and Behavior, found that even total strangers could detect a difference in women's grooming habits when they approached ovulation.

"The thing that's so remarkable about this effect is that it's so easily observed," said April Bleske-Rechek, the study's co-author and an assistant professor of psychology at University of Wisconsin-Eau Claire. "In our study, the approach of ovulation had a stronger impact on the way women dressed than the onset of menstruation, which is notorious for its supposedly deleterious impact."

Haselton, Bleske-Rechek and three UCLA students tracked 30 college coeds in committed relationships through an entire ovulatory cycle. Using urine tests that are nearly as accurate for determining ovulation as ultrasounds, they ascertained each woman's most fertile period -- about 10 to 15 days after menstruation -- and their least fertile period -- roughly the two weeks following ovulation. The researchers photographed the women twice: once in their fertile (follicular) phase and anot
'"/>

Contact: Meg Sullivan
msullivan@support.ucla.edu
310-825-1046
University of California - Los Angeles
9-Oct-2006


Page: 1 2 3 4

Related medicine news :

1. Forgetful? You may be losing more than just your memory
2. Forget the label. Portion size is all in your mind
3. Lowering body temperature could aid standard stroke treatment
4. FDA approves room temperature storage of ZLB Behrings Helixate FS
5. Metacognition: Faced with a test, rats can check their knowledge first
6. Tech-check-tech
7. Regular exercise, keeping weight in check reduces breast-cancer risk in postmenopausal women
8. AIDS, TB, malaria and bird flu spread unchecked in Burma
9. Simple checklists could improve child protection
10. After gastric bypass surgery, important to check vitamin B1 deficiency
11. Physicians: Simple instrument allows medical staff to check patients literacy

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:5/28/2016)... ... May 28, 2016 , ... May 26, 2016- In search of ... Challenge with theme event of “K Warriors” on June 4, 2016 at Ashbury Hotel ... The event is sponsored and hosted by Shaolin Institute and sanctioned by KSF (Kungfu ...
(Date:5/27/2016)... (PRWEB) , ... May 27, 2016 , ... More than ... so it is not surprising that bariatric surgery has received increased attention in recent ... explains. Of course, when it comes to weight loss, most people are familiar with ...
(Date:5/27/2016)... ... May 27, 2016 , ... W.S. Badger Co. Inc ., the maker ... been recognized as one of the best small businesses for new dads by Fatherly, ... nine small businesses providing progressive benefits to new parents on the organization’s 2016 ...
(Date:5/27/2016)... ... ... This campaign aims to provide a path to improved education and awareness ... change. , As nearly 795,000 Americans suffering from a new or recurrent stoke each ... an estimated 129,000 of these people dying from stroke, it’s become our nation’s fifth-leading ...
(Date:5/27/2016)... Texas (PRWEB) , ... May 27, 2016 , ... ... satisfying Army body fat composition regulations. This is the first time that Coolsculpting ... normally screened at least every six months to ensure they meet the prescribed body-fat ...
Breaking Medicine News(10 mins):
(Date:5/25/2016)... 2016  Granger Diagnostics today announced immediate availability of ... infections. This test ensures discovery of ALL bacteria, ... test requires only a simple swab of the wound ... G. Bostwick , MD, Chief Medical Officer, described ... "We are excited to make available, for the ...
(Date:5/24/2016)... -- Niederländische Chirurgen haben eine innovative ... erlaubt, ihre Expertise weltweit zu teilen und so ... mit einer Instant-Messaging-Funktion und der Möglichkeit, in einem ... Afrika, Asien und den USA ... Information und Weiterbildung   "MDLinking ...
(Date:5/24/2016)... CHRISTCHURCH, New Zealand , May 24, 2016 ... scanning and informatics solutions for the healthcare sector, has been ... the New Zealand Hi-Tech Awards 2016. Dr ... a fantastic acknowledgement for our team.  It,s really good to ... the burden healthcare internationally. Our products are used in 35 ...
Breaking Medicine Technology:
Cached News: