HOME >> MEDICINE >> NEWS
Forget basal body temperature -- check out her clothes

Was Chris De Burgh's sexy "Lady in Red," perhaps, ovulating? A new UCLA and University of Wisconsin-Eau Claire study finds evidence that women put more effort into their clothing and grooming during their most fertile periods.

"Near ovulation, women dress to impress, and the closer women come to ovulation, the more attention they appear to pay to their appearance," said Martie Haselton, the study's lead author and a UCLA associate professor of communication studies and psychology. "They tend to put on skirts instead of pants, show more skin and generally dress more fashionably."

Conventional wisdom has long held that humans hide all signs of ovulation, even from themselves and their mates. Indeed, numerous scientific studies have been devoted to identifying what the evolutionary advantage might be to disguising fertility.

Yet the study, which publishes Oct. 10 in the online version of the scholarly journal Hormones and Behavior, found that even total strangers could detect a difference in women's grooming habits when they approached ovulation.

"The thing that's so remarkable about this effect is that it's so easily observed," said April Bleske-Rechek, the study's co-author and an assistant professor of psychology at University of Wisconsin-Eau Claire. "In our study, the approach of ovulation had a stronger impact on the way women dressed than the onset of menstruation, which is notorious for its supposedly deleterious impact."

Haselton, Bleske-Rechek and three UCLA students tracked 30 college coeds in committed relationships through an entire ovulatory cycle. Using urine tests that are nearly as accurate for determining ovulation as ultrasounds, they ascertained each woman's most fertile period -- about 10 to 15 days after menstruation -- and their least fertile period -- roughly the two weeks following ovulation. The researchers photographed the women twice: once in their fertile (follicular) phase and anot
'"/>

Contact: Meg Sullivan
msullivan@support.ucla.edu
310-825-1046
University of California - Los Angeles
9-Oct-2006


Page: 1 2 3 4

Related medicine news :

1. Forgetful? You may be losing more than just your memory
2. Forget the label. Portion size is all in your mind
3. Lowering body temperature could aid standard stroke treatment
4. FDA approves room temperature storage of ZLB Behrings Helixate FS
5. Metacognition: Faced with a test, rats can check their knowledge first
6. Tech-check-tech
7. Regular exercise, keeping weight in check reduces breast-cancer risk in postmenopausal women
8. AIDS, TB, malaria and bird flu spread unchecked in Burma
9. Simple checklists could improve child protection
10. After gastric bypass surgery, important to check vitamin B1 deficiency
11. Physicians: Simple instrument allows medical staff to check patients literacy

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:12/7/2016)... ... December 07, 2016 , ... One of two inventors from Glen Burnie, Md., ... painful for her. "This is why the co-inventor and I have designed a new ... then created a prototype of the patent-pending AV-AIR, a device that serves as an ...
(Date:12/7/2016)... ... December 07, 2016 , ... The ... its fully redesigned website, which launched October 17, 2016, features comprehensive information regarding ... and easy-to-navigate layout. Visitors and patients can discover the latest clinical dermatology treatments ...
(Date:12/7/2016)... CA (PRWEB) , ... December 07, 2016 , ... The ... the holidays and winter seasons. One major study analyzing heart attacks among 138,602 ... to August of a given year. We would all agree of course–no time of ...
(Date:12/7/2016)... ... December 07, 2016 , ... “The Road To Restoration”: ... trial, not a one hour a week showing of hands. “The Road To Restoration” ... begins, “Perhaps you are familiar with the brass ring that you could reach out ...
(Date:12/7/2016)... ... December 07, 2016 , ... The Business ... Summit in Reston, VA on March 21-22, 2017. This premier event features business ... experiences from a cross-section of industries such as financial services, insurance, healthcare, manufacturing, ...
Breaking Medicine News(10 mins):
(Date:12/6/2016)... N.Y. , Dec. 6, 2016  Licenders is bringing their ... This new location in Park Slope at 203 13 th ... Brooklyn clientele. "Our goal is to ... treatment plans are designed to get children right back to class ... are 100% all natural and safe for the whole family," Licenders ...
(Date:12/6/2016)... LONDON , Dec. 6, 2016  "Blood ... all cancers announced ....." The Diagnostic, Monitoring ... revolution in cancer diagnostics is occurring using in ... a new company with impressive backing, has announced ... The technology is moving faster than the market. ...
(Date:12/6/2016)... -- Diabetes & Obesity Drug Development Pipeline Review, 2016 ... is currently dominated by therapeutics indicated for type 1 ... and the majority of the pipeline, in terms of ... these indications. While products indicated for obesity do not ... large number of these products in the pipeline, with ...
Breaking Medicine Technology:
Cached News: