HOME >> MEDICINE >> NEWS
Getting the word out: Babies are born to be breastfed

"Babies are born to be breastfed." That is the message that for three months, people living in Herkimer County in upstate New York saw on billboards, posters and public service announcements during breaks in such shows as "Deal or No Deal," the "Today" show, the "Dr. Phil Show" and on Comedy Channel, Court TV, Nickelodeon and Soap TV.

The campaign worked: Almost 69 percent of men and 46 percent of women surveyed reported that they would be comfortable with having their child breastfed in public after the campaign, up from 54 and 35 percent, respectively, before the campaign.

"I was amazed by the findings. The evaluation shows that this kind of community intervention can create a social environment that is more supportive for breastfeeding," says Christine Olson, Cornell professor of nutritional sciences.

The intervention was led by the Healthy Start Partnership of Herkimer County, a coalition of seven health and nutrition professionals, including Linda Robbins, nutrition educator from Cornell Cooperative Extension. The breastfeeding project is their first initiative, and it seeks to improve the cultural acceptance of breastfeeding as not only helping women shed pounds after childbirth, says Olson, but also helping reduce the risk of obesity in infants' later life. Although researchers do not completely understood why breastfed infants have a lower risk of obesity in later life, Olson notes that it is harder to overfeed a breastfed infant than bottle-fed one and that breastfed infants gain weight more slowly, which has been linked to lower obesity risk.


'"/>

Contact: Press Relations Office
pressoffice@cornell.edu
607-255-6074
Cornell University News Service
1-Jun-2007


Page: 1

Related medicine news :

1. Getting answers
2. Getting patients to swallow their medicine
3. Getting close to nature is good for you
4. Babies born at night have greater risk of death, study finds
5. Babies cries linked to their health
6. Babies show ripple effects of mothers stress from 9/11 trauma
7. Study finds significant reduction in respiratory illnesses in babies breastfed six months vs. four

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/13/2017)... ... 13, 2017 , ... Yisrayl Hawkins, Pastor and Overseer at The House of ... popular and least understood books in the Holy Scriptures, Revelation. The Book of Revelation ... scholars for centuries. Many have tossed it off as mere rubbish, but Yisrayl Hawkins ...
(Date:10/13/2017)... ... October 13, 2017 , ... Coveros, a leader in agile ... a contract by the Center for Medicare and Medicaid Services (CMS). The Enterprise ... use of Agile methodologies in a consistent and high value manner across CMS ...
(Date:10/13/2017)... ... ... “America On The Brink”: the Christian history of the United States and the ... published author, William Nowers. Captain Nowers and his wife, Millie, have six children, ... in the Navy. Following his career as a naval aviator and carrier pilot, ...
(Date:10/12/2017)... ... October 12, 2017 , ... CitiDent and San ... using cutting-edge Oventus O2Vent technology. As many as 18 million Americans are ... cessation in breathing. Oral appliances can offer significant relief to about 75 percent ...
(Date:10/12/2017)... ... October 12, 2017 , ... The ... demand of today’s consumer and regulatory authorities worldwide. From Children’s to Adults 50+, ... to meet the highest standard. , These products are also: Gluten Free, ...
Breaking Medicine News(10 mins):
(Date:9/27/2017)... for their devotion to personalized service, SMP Pharmacy Solutions announces ... the South Florida Business Journal,s 50 Fastest-Growing Companies, and listed ... national specialty pharmacy has found its niche.  To that end, ... honored by SFBJ as the 2017 Power Leader in Health ... his award in October, Bardisa said of the three achievements, ...
(Date:9/25/2017)... 2017   Montrium , an industry leader ... the IQPC Trial Master Files & Inspection Readiness ... EastHORN Clinical Services has selected eTMF Connect ... management. EastHORN, a leading European contract research organization ... transparency to enable greater collaboration with sponsors, improve ...
(Date:9/23/2017)... HORSHAM, Pa. , Sept. 22, 2017 ... received a complete response letter from the U.S. Food ... (BLA) seeking approval of sirukumab for the treatment of ... response letter indicates additional clinical data are needed to ... of moderately to severely active RA. ...
Breaking Medicine Technology:
Cached News: