HOME >> MEDICINE >> NEWS
Getting the word out: Babies are born to be breastfed

"Babies are born to be breastfed." That is the message that for three months, people living in Herkimer County in upstate New York saw on billboards, posters and public service announcements during breaks in such shows as "Deal or No Deal," the "Today" show, the "Dr. Phil Show" and on Comedy Channel, Court TV, Nickelodeon and Soap TV.

The campaign worked: Almost 69 percent of men and 46 percent of women surveyed reported that they would be comfortable with having their child breastfed in public after the campaign, up from 54 and 35 percent, respectively, before the campaign.

"I was amazed by the findings. The evaluation shows that this kind of community intervention can create a social environment that is more supportive for breastfeeding," says Christine Olson, Cornell professor of nutritional sciences.

The intervention was led by the Healthy Start Partnership of Herkimer County, a coalition of seven health and nutrition professionals, including Linda Robbins, nutrition educator from Cornell Cooperative Extension. The breastfeeding project is their first initiative, and it seeks to improve the cultural acceptance of breastfeeding as not only helping women shed pounds after childbirth, says Olson, but also helping reduce the risk of obesity in infants' later life. Although researchers do not completely understood why breastfed infants have a lower risk of obesity in later life, Olson notes that it is harder to overfeed a breastfed infant than bottle-fed one and that breastfed infants gain weight more slowly, which has been linked to lower obesity risk.


'"/>

Contact: Press Relations Office
pressoffice@cornell.edu
607-255-6074
Cornell University News Service
1-Jun-2007


Page: 1

Related medicine news :

1. Getting answers
2. Getting patients to swallow their medicine
3. Getting close to nature is good for you
4. Babies born at night have greater risk of death, study finds
5. Babies cries linked to their health
6. Babies show ripple effects of mothers stress from 9/11 trauma
7. Study finds significant reduction in respiratory illnesses in babies breastfed six months vs. four

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:6/25/2016)... ... 2016 , ... Conventional wisdom preaches the benefits of moderation, whether it’s a ... the bar too high can result in disappointment, perhaps even self-loathing. However, those who ... , Research from PsychTests.com reveals that behind the tendency to set ...
(Date:6/24/2016)... ... 2016 , ... June 19, 2016 is World Sickle Cell Observance Day. In ... benefits of holistic treatments, Serenity Recovery Center of Marne, Michigan, has issued ... Sickle Cell Disease (SCD) is a disorder of the red blood cells, which can ...
(Date:6/24/2016)... ... ... Global law firm Greenberg Traurig, P.A. announced that 20 Florida attorneys are recognized ... this recognition are considered among the top 2 percent of lawyers practicing within the ... this year’s Legal Elite Hall of Fame: Miami Shareholders Mark D. Bloom, Burt ...
(Date:6/24/2016)... ... 24, 2016 , ... Topical BioMedics, Inc, makers of Topricin and MyPainAway Pain Relief Products, join ... wage raise to $12 an hour by 2020 and then adjusting it yearly to increase ... of the minimum wage, assure the wage floor does not erode again, and make future ...
(Date:6/24/2016)... , ... June 24, 2016 , ... ... is proud to recognize Dr. Barry M. Weintraub as a prominent plastic surgeon ... beautiful women in the world, and the most handsome men, look naturally attractive. ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... WAYNE, Pa. , June 23, 2016 ... provider, will launch its next generation clinical outcomes platform, Bracket ... DIA Meeting held on June 26 – 30, 2016 in ... 6.0, the first electronic Clinical Outcome Assessment product of its ... DIA Booth #715. Bracket eCOA 6.0 is a ...
(Date:6/23/2016)... INDIANAPOLIS , June 23, 2016 If ... Leaders Scholarship is any indication, the future is in ... at www.diabetesscholars.org by the Diabetes Scholars Foundation ... the way of academic and community service excellence. ... since 2012, and continues to advocate for people with ...
(Date:6/23/2016)... 2016 Revolutionary technology includes multi-speaker ... , industry leaders in advanced audiology and hearing aid ... Opn ™, the world,s first internet connected hearing aid ... devices.      (Photo: http://photos.prnewswire.com/prnh/20160622/382240 ) ... of ,world firsts,: , TwinLink™ - the ...
Breaking Medicine Technology:
Cached News: