HOME >> MEDICINE >> NEWS
Getting the word out: Babies are born to be breastfed

"Babies are born to be breastfed." That is the message that for three months, people living in Herkimer County in upstate New York saw on billboards, posters and public service announcements during breaks in such shows as "Deal or No Deal," the "Today" show, the "Dr. Phil Show" and on Comedy Channel, Court TV, Nickelodeon and Soap TV.

The campaign worked: Almost 69 percent of men and 46 percent of women surveyed reported that they would be comfortable with having their child breastfed in public after the campaign, up from 54 and 35 percent, respectively, before the campaign.

"I was amazed by the findings. The evaluation shows that this kind of community intervention can create a social environment that is more supportive for breastfeeding," says Christine Olson, Cornell professor of nutritional sciences.

The intervention was led by the Healthy Start Partnership of Herkimer County, a coalition of seven health and nutrition professionals, including Linda Robbins, nutrition educator from Cornell Cooperative Extension. The breastfeeding project is their first initiative, and it seeks to improve the cultural acceptance of breastfeeding as not only helping women shed pounds after childbirth, says Olson, but also helping reduce the risk of obesity in infants' later life. Although researchers do not completely understood why breastfed infants have a lower risk of obesity in later life, Olson notes that it is harder to overfeed a breastfed infant than bottle-fed one and that breastfed infants gain weight more slowly, which has been linked to lower obesity risk.


'"/>

Contact: Press Relations Office
pressoffice@cornell.edu
607-255-6074
Cornell University News Service
1-Jun-2007


Page: 1

Related medicine news :

1. Getting answers
2. Getting patients to swallow their medicine
3. Getting close to nature is good for you
4. Babies born at night have greater risk of death, study finds
5. Babies cries linked to their health
6. Babies show ripple effects of mothers stress from 9/11 trauma
7. Study finds significant reduction in respiratory illnesses in babies breastfed six months vs. four

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:5/28/2020)... ... May 28, 2020 , ... With a ... fall, operators of student housing are scrambling to implement practices that will help ... 37,000 student housing beds on 38 campuses across the country, has researched best ...
(Date:5/26/2020)... ... May 26, 2020 , ... ... can impact the brain causing post infectious encephalitis. The work was conducted ... and PANS (Pediatric Acute-onset Neuropsychiatric Syndrome) could adversely attack the central nervous ...
(Date:5/25/2020)... ... 2020 , ... Winemaker Grant Long Jr. is introducing three Toilet Paper Reserve ... delicious in these complicated times,” he said, in announcing the new wines. The wines ... Chardonnay and Red Wine Blend are sourced in the Napa Valley; the Grenache comes ...
(Date:5/21/2020)... ... May 21, 2020 , ... Having ... of GSCG, VITA NOVAS has already gained ground with the inherited reputation of ... stimulating biological products intravenously, guaranteeing an effective way for the ingredients to become ...
(Date:5/21/2020)... ... May 21, 2020 , ... The Rise of Mental Health and Substance Abuse ... complications and adjustments, needless to say, more complications. With rising deaths, more confirmed cases ... it can be hard to escape and find peace. Adding to these persistent stressors ...
Breaking Medicine News(10 mins):
(Date:5/26/2020)... ... May 26, 2020 , ... SignatureCare Emergency Center, your ... Pflugerville, TX . , The new ER is set to open early June, 2020, ... Road at 21315 N SH 130, Bldg.4, Pflugerville, TX. , According to Dr. ...
(Date:5/25/2020)... ... May 24, 2020 , ... May is National Electrical Safety ... public to know what safety resources are available. Every year during National ... education campaign to inform the public about safety steps that can reduce the ...
(Date:5/21/2020)... ... , ... The COVID-19 outbreak has changed the world we live in almost ... & Academy (IA) have closely followed the recommendations of the Centers for Disease Control ... spread of coronavirus, and keep students, campers, parents, guests and SPIRE employees as safe ...
Breaking Medicine Technology:
Cached News: