HOME >> MEDICINE >> NEWS
Getting the word out: Babies are born to be breastfed

"Babies are born to be breastfed." That is the message that for three months, people living in Herkimer County in upstate New York saw on billboards, posters and public service announcements during breaks in such shows as "Deal or No Deal," the "Today" show, the "Dr. Phil Show" and on Comedy Channel, Court TV, Nickelodeon and Soap TV.

The campaign worked: Almost 69 percent of men and 46 percent of women surveyed reported that they would be comfortable with having their child breastfed in public after the campaign, up from 54 and 35 percent, respectively, before the campaign.

"I was amazed by the findings. The evaluation shows that this kind of community intervention can create a social environment that is more supportive for breastfeeding," says Christine Olson, Cornell professor of nutritional sciences.

The intervention was led by the Healthy Start Partnership of Herkimer County, a coalition of seven health and nutrition professionals, including Linda Robbins, nutrition educator from Cornell Cooperative Extension. The breastfeeding project is their first initiative, and it seeks to improve the cultural acceptance of breastfeeding as not only helping women shed pounds after childbirth, says Olson, but also helping reduce the risk of obesity in infants' later life. Although researchers do not completely understood why breastfed infants have a lower risk of obesity in later life, Olson notes that it is harder to overfeed a breastfed infant than bottle-fed one and that breastfed infants gain weight more slowly, which has been linked to lower obesity risk.


'"/>

Contact: Press Relations Office
pressoffice@cornell.edu
607-255-6074
Cornell University News Service
1-Jun-2007


Page: 1

Related medicine news :

1. Getting answers
2. Getting patients to swallow their medicine
3. Getting close to nature is good for you
4. Babies born at night have greater risk of death, study finds
5. Babies cries linked to their health
6. Babies show ripple effects of mothers stress from 9/11 trauma
7. Study finds significant reduction in respiratory illnesses in babies breastfed six months vs. four

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:6/25/2016)... ... 2016 , ... As a lifelong Southern Californian, Dr. Omkar Marathe earned his ... David Geffen School of Medicine at UCLA. He trained in Internal Medicine at Scripps ... in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he had the opportunity to ...
(Date:6/24/2016)... CA (PRWEB) , ... June 24, 2016 , ... A ... procedures that most people are unfamiliar with. The article goes on to state that ... but also many of these less common operations such as calf and cheek reduction. ...
(Date:6/24/2016)... ... 24, 2016 , ... The Pulmonary Hypertension Association (PHA) learned ... receive two significant new grants to support its work to advance research and ... by recognizing patients, medical professionals and scientists for their work in fighting pulmonary ...
(Date:6/24/2016)... ... , ... Topical BioMedics, Inc, makers of Topricin and MyPainAway Pain Relief Products, join The ‘Business ... to $12 an hour by 2020 and then adjusting it yearly to increase at the ... minimum wage, assure the wage floor does not erode again, and make future increases more ...
(Date:6/24/2016)... ... June 24, 2016 , ... Puradigm® & Innovative ... has initiated cultivation and processing operations at its production facility, and opened its ... Puradigm is the manufacturer of a complete system of proactive air and surface ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... Belgium , June 24, 2016 ... today announced the appointment of Dr. Edward ... as a Non-Executive Director, effective June 23, 2016.Dr. ... Compensation and Nominations and Governance Committees.  As a ... will provide independent expertise and strategic counsel to ...
(Date:6/23/2016)... DUBLIN , June 23, 2016 ... the "Pharmaceutical Excipients Market by Type (Organic Chemical ... Preservative), Formulation (Oral, Topical, Coating, Parenteral) - Global Forecast ... The global pharmaceutical excipients ... 2021 at a CAGR of 6.1% in the forecast ...
(Date:6/23/2016)... 2016 Research and Markets has announced ... report to their offering. ... a favourable commercial environment for MedImmune to enter. The US ... will serve to drive considerable growth for effective anti-influenza medications. ... cap sales considerably, but development is still in its infancy. ...
Breaking Medicine Technology:
Cached News: