HOME >> MEDICINE >> NEWS
Great (taste) expectations: Study shows brain anticipates taste, shifts gears

As the prism of our senses, the human brain has ways of refracting sensory input in defiance of reality.

This is seen, for example, in the placebo effect, when simple sugar pills or inert salves taken by unwitting subjects are seen to ease pain or have some other beneficial physiological effect. How the brain processes this faked input and prompts the body to respond is largely a mystery of neuroscience.

Now, however, scientists have begun to peel back some of the neurological secrets of this remarkable phenomenon and show how the brain can be rewired in anticipation of sensory input to respond in prescribed ways. Writing in the current issue (March 1, 2006) of the journal Brain, Behavior, and Immunity, a team of University of Wisconsin-Madison scientists reports the results of experiments that portray the brain in action as it is duped.

The new work, conducted by a team led by UW-Madison assistant professor of psychology and psychiatry Jack B. Nitschke, tested the ability of the human brain to mitigate foul taste through a ruse of anticipation. The work, conducted at the UW-Madison Waisman Center using state-of-the-art brain imaging techniques and distasteful concoctions of quinine on a cohort of college students, reveals in detail how the brain responds to a manipulation intended to mitigate an unpleasant experience.

"There is a potent impact to expectancy," says Nitschke, who, with his colleagues, exposed 43 undergraduate subjects to potions of quinine, sugar water or distilled water while undergoing magnetic resonance imaging (MRI).

The subjects, Nitschke explains, were asked beforehand to associate a prescribed set of cues with a taste. A "minus sign" flashed through fiber optic goggles to subjects undergoing MRI, for instance, was to be an anticipatory signal that a liquid subsequently dripped into the mouth would have a very bitter taste. A "zero "cue corresponded with a neutral taste, and a "plus sign" with a pleasant
'"/>

Contact: Jack B. Nitschke
jnitschke@wisc.edu
608-263-6083
University of Wisconsin-Madison
21-Feb-2006


Page: 1 2

Related medicine news :

1. Greater cooperation needed for advancement of stem cell research
2. Greater use of evidence-based medicine needed in US outpatient care
3. Greater risk of death for cardiac surgery patients with long ICU stay
4. Study, meta-analysis examine factors associated with death from heatstroke
5. Study says COPD testing is not measuring up
6. Study suggests loss of 2 types of neurons -- not just 1 -- triggers Parkinsons symptoms
7. Study reveals gaps in vaccine financing for underinsured children
8. Study suggests nonpharmaceutical interventions may be helpful in severe influenza outbreaks
9. Study shows radiofrequency ablation highly effective in treating kidney tumors
10. Study says normal but out-of-control enzyme may be culprit that signals some cells to become cancer
11. Study finds HIV protease inhibitor drugs may adversely affect the scaffolding of the cell nucleus

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:3/24/2017)... ... March 24, 2017 , ... The Radiology Business Management Association (RBMA) ... annual awards, now in their 12th year, are among the most prestigious in radiology ... 2016, the awards were retooled to recognize achievements in both large budget (over $5,000) ...
(Date:3/24/2017)... Arizona (PRWEB) , ... March 24, 2017 , ... ... Healing Center, Sedona, Arizona’s Premier Center for Shamanic Healing and Spiritual Awakening, ... Luis Delgado, June 9--24, 2017. This sacred and spiritual journey during the ...
(Date:3/24/2017)... ... ... The law firm of Enea, Scanlan & Sirignano, LLP, with ... C. Enea has joined the firm as an associate attorney. Ms. Enea, who previously ... law, Medicaid planning and applications, and Wills, Trusts and Estates. Samantha A. Lyons, ...
(Date:3/24/2017)... ... March 24, 2017 , ... “Finding Christ Through Social ... devotional journal chronicling the writer’s path toward true communion with God. “Finding Christ ... #TruthwithGrace” is the creation of published author Lea Michelle Johnson, a follower of ...
(Date:3/23/2017)... ... March 23, 2017 , ... In 2016 the World Health Organization ... could be four million Zika-related cases in the Americas within the next year. Lyme ... cases reported per year skyrocketing to an estimated 329,000. Yet, Zika, Lyme and other ...
Breaking Medicine News(10 mins):
(Date:3/24/2017)... YORK , March 24, 2017 ... ... a leading publisher of cannabis market research, the legal cannabis ... percent CAGR through 2021, despite conflicting signals from the current ... points out that the two biggest drivers of growth in ...
(Date:3/24/2017)... Research and Markets has announced the addition of the ... report to their offering. ... The Deep Learning: Drug Discovery and Diagnostics Market, 2017-2035 ... market of deep learning solutions within the healthcare domain. Primarily driven ... a novel solution to generate relevant insights from medical data. ...
(Date:3/24/2017)... -- Today Stock-Callers.com have issued research reports on ... (NASDAQ: NVCN), Hologic Inc. (NASDAQ: HOLX), Edwards Lifesciences Corp. (NYSE: ... These companies are part of the Healthcare sector, which gave ... rd , 2017, with the NYSE Health Care Index declining ... in the S&P 500 were down about 0.4% as a ...
Breaking Medicine Technology:
Cached News: