HOME >> MEDICINE >> NEWS
How to market diet pills: Prescription and over-the-counter pills may increase unhealthy behavior

Glaxo Smith Klines Alli, the first FDA-approved over-the-counter weight loss pill, hits shelves nationwide this Friday. Whether or not it succeeds depends a large part on its multilingual, multi-million dollar marketing campaign. A new study by Wharton professors and doctors at the University of Pennsylvania School of Medicine provides applicable new insight into consumer thinking about health remedies. A fat absorption pill, Alli has labeled itself as an over the counter non-prescription drug, but its marketing places heavy emphasis on its role as a supplement to a healthy lifestyle the sort of remedy marketing, the researchers argue, that promote the pills chances of working by encouraging complementary healthy behaviors such as exercise.

When consumers are diagnosed with a health condition such as obesity, they dont immediately trade fries for carrot sticks or start taking brisk walks after dinner. In a forthcoming paper in the Journal of Consumer Research, Lisa Bolton and Americus Reed, both marketing professors at Wharton School of Business, and Kevin G. Volpp and Katrina Armstrong, both professors at the University of Pennsylvania School of Medicine, found that consumers who contemplate taking a prescription or over-the-counter drug for their condition become more likely to engage in bad habits like junk food and a sedentary lifestyle.

This boomerang effect happens for two reasons. First, drug marketing undermines motivation to live a healthy lifestyle why bother eating low-fat foods when a drug exists to fight fat for me" Drugs also appear to weaken consumers beliefs in their ability to live a healthy lifestyle by eating right and exercising.

Interestingly, in a series of experiments and test groups, the researchers found that supplements did not have this same boomerang effect on a healthy lifestyle: regardless of how effective the supplement actually is, consumer perceptions of supplements are that they require suppleme
'"/>

Contact: Suzanne Wu
swu@press.uchicago.edu
773-834-0386
University of Chicago Press Journals
14-Jun-2007


Page: 1 2 3

Related medicine news :

1. New drug development facility helps move medicines to market
2. Withdrawn MS drug returns to market
3. RAND study finds alcohol advertising and marketing associated with adolescent drinking
4. Governments reliance on free market economics makes essential drug prices too high for the poor
5. Prediction markets accurately forecast influenza activity
6. Binghamton University researchers ready nanotechnology innovations for market
7. Nearly nine of 10 who seek individual market health insurance never buy a plan
8. Jefferson researchers find potential biomarket for heart failure
9. COX-2 inhibitors prescribed to reduce gastrointestinal toxicity prior to the market withdrawals
10. Preparing for European market launch
11. Use marketing to improve health, say experts

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... Apple ... care services, staged a mock evacuation of the facility as part of a disaster ... Fire Department, Echo Hose EMS and Shelton City Emergency Manager, as well as the ...
(Date:10/13/2017)... , ... October 13, 2017 , ... Global Healthcare Management’s ... Alexandria Park in Milford, NJ. This free event, sponsored by Global Healthcare Management’s ... The fun run is geared towards children of all ages; it is a ...
(Date:10/13/2017)... ... October 13, 2017 , ... “The Journey: From the ... danger possible to save lost souls in the Philippines. “The Journey: From the Mountains ... a dedicated teacher of the Bible. She has taught all ages and currently teaches ...
(Date:10/12/2017)... ... October 12, 2017 , ... Planet Fitness, one of the largest and ... plans to open a flagship location in Covington, LA at 401 N. U.S. Highway ... store next to Office Depot in the Holiday Square shopping center. Its location allows ...
(Date:10/12/2017)... ... 2017 , ... Asante, a nationally recognized health system in ... existing home health joint venture through an agreement, effective October 1, 2017, to ... home health company with Asante, delivering clinically integrated care, for the past eight ...
Breaking Medicine News(10 mins):
(Date:10/10/2017)... -- NDS received FDA 510(k) clearance in May 2017 for its highly ... designed for endoscopy environments. An innovative secondary monitor solution, ZeroWire ... support the improvement of patient outcomes, procedural efficiency, and the lowering ... ... ...
(Date:10/4/2017)... 4, 2017  South Korean-based healthcare product Development Company ... "cprCUBE" on Kickstarter. The device will educate the user ... with better efficiency compared to the dated and pricey ... on efficacy of the compression for a more informed ... goal to raise $5,000. ...
(Date:10/2/2017)... 2017  Eli Lilly and Company (NYSE: ... third quarter of 2017 on Tuesday, October 24, 2017. ... day with the investment community and media to further ... call will begin at 9 a.m. Eastern time. Investors, ... webcast of the conference call through a link that ...
Breaking Medicine Technology:
Cached News: