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Mars breaks new ground in heart health with Cocoavia

HACKETTSTOWN, NJ (Sept. 14, 2005) With heart disease remaining the nation's number one killer, Americans increasingly are looking for options to improve their heart health. Now there's a new product hitting store shelves that will allow them to satisfy their passion for chocolate while being good to their heart.

CocoaViaTM is a revolutionary new line of heart-healthy snacks that combines real chocolate pleasure with ingredients formulated to promote a healthy heart. Ingredients in CocoaViaTM can significantly reduce LDL or "bad" cholesterol levels and promote healthy circulation to maintain heart health.

Created after more than a decade of research, CocoaViaTM is the only product that contains a patented blend of heart-healthy cocoa flavanols and cholesterol-lowering plant sterols from soy. The new line of snacks also is fortified with calcium and a mix of heart-healthy nutrients including folic acid, vitamins B-6, B-12, C and E. CocoaViaTM is made by Mars Nutrition for Health & Well-Being, a new division of Mars, Incorporated, makers of some of the world's best-loved, great-tasting chocolate brands. "CocoaViaTM is the vanguard of our efforts to 'reinvent' cocoa as an ingredient in healthful foods," said Dr. Harold Schmitz, chief science officer at Mars. "It's a first-of-its-kind product that was purposely designed to deliver heart-health benefits and real chocolate pleasure in products that are less than 150 calories per serving."

Mars first introduced CocoaViaTM granola-based snack bars nearly two years ago and sold the product exclusively on the Internet. Now a full line of CocoaViaTM products including new chocolate bars (original, crispy and blueberry & almond) and chocolate-covered almonds will be available at retail beginning in October. Pre-orders can be made online at www.cocoavia.com until the product reaches nat
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Contact: Rachel McMahon
rmcmahon@webershandwick.com
312-988-2462
Weber Shandwick Worldwide
19-Sep-2005


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