HACKETTSTOWN, NJ (Sept. 14, 2005) With heart disease remaining the nation's number one killer, Americans increasingly are looking for options to improve their heart health. Now there's a new product hitting store shelves that will allow them to satisfy their passion for chocolate while being good to their heart.

CocoaViaTM is a revolutionary new line of heart-healthy snacks that combines real chocolate pleasure with ingredients formulated to promote a healthy heart. Ingredients in CocoaViaTM can significantly reduce LDL or "bad" cholesterol levels and promote healthy circulation to maintain heart health.

Created after more than a decade of research, CocoaViaTM is the only product that contains a patented blend of heart-healthy cocoa flavanols and cholesterol-lowering plant sterols from soy. The new line of snacks also is fortified with calcium and a mix of heart-healthy nutrients including folic acid, vitamins B-6, B-12, C and E. CocoaViaTM is made by Mars Nutrition for Health & Well-Being, a new division of Mars, Incorporated, makers of some of the world's best-loved, great-tasting chocolate brands. "CocoaViaTM is the vanguard of our efforts to 'reinvent' cocoa as an ingredient in healthful foods," said Dr. Harold Schmitz, chief science officer at Mars. "It's a first-of-its-kind product that was purposely designed to deliver heart-health benefits and real chocolate pleasure in products that are less than 150 calories per serving."

Mars first introduced CocoaViaTM granola-based snack bars nearly two years ago and sold the product exclusively on the Internet. Now a full line of CocoaViaTM products including new chocolate bars (original, crispy and blueberry & almond) and chocolate-covered almonds will be available at retail beginning in October. Pre-orders can be made online at www.cocoavia.com until the product reaches nat
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Contact: Rachel McMahon
rmcmahon@webershandwick.com
312-988-2462
Weber Shandwick Worldwide
19-Sep-2005

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